Andrea Ippolito is a Lecturer in the Engineering Management Program at Cornell University as well as the founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). Additionally, Andrea is currently the CEO and Founder of SimpliFed, a company supporting every family on the baby feeding journey. Prior to joining Cornell, she served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. Ms. Ippolito completed her M.S. in Engineering and Management at MIT. Prior to MIT, she worked as a research scientist within the Corporate Technology Development group at Boston Scientific. Ms. Ippolito obtained both her B.S. in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.
After customer needs are identified, product managers must lead a team effort to decide how a new or revamped product can best meet those needs. They must translate customer insights into specific design ideas and establish priorities for the design and development process. They must develop a convincing business case and win the support of stakeholders and funding sources.
This course will guide you through the process that effective product managers use to develop and prioritize design ideas based on customer research. You will see how product roadmaps are updated as ideas are refined. You will develop a business case, explore ways of winning buy-in for your project from the people whose support is essential to success, and develop a product charter.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Success as a Product Manager
- Managing Product Teams
- Identifying and Targeting Customer Needs
Key Course Takeaways
- Develop and prioritize ideas for product features based on customer insights
- Implement product themes and concepts into a product roadmap
- Perform market research and develop a product business case
- Pitch a product to stakeholders
How It Works
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Software developers
- UX and web design professionals
- Project managers