Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching, and consulting. Ms. Strauss Einhorn also teaches as an adjunct professor at Columbia Business School and Cornell Tech. She has won several journalism awards for her investigative stories about international political, business, and economic topics. She’s authored two books on complex problem solving: “Problem Solved,” for personal and professional decisions; and “Investing In Financial Research” about business, financial, and investment decisions. Ms. Strauss Einhorn is writing a new book about different decision-making approaches entitled “How You Decide.”
As someone with experience using the AREA Method, you already know it as a powerful step-by-step system to make smarter, better decisions. In this advanced course, you will continue to develop your skills as you go beyond using AREA to solve thorny problems to using it as an operating system for your daily life. Now that you've mastered the steps of AREA, you'll take a more holistic approach and begin using AREA as an operating system. As with any skill, the more you use AREA, the stronger your ability to move through the world mindfully and with empathy and understanding will become.
In this course, you'll explore the 11 common decision myths that hinder both decision-making outcomes and relationships then see how to apply AREA tools to counter these myths. You'll have the opportunity to apply AREA solutions to problems that may arise because of emotions and bias. Finally, you'll build financial literacy as you apply AREA skills to identify the numbers relevant to a significant financial decision in your personal or professional life.
You will explore ways to implement AREA through all aspects of your life. You will practice using your AREA toolkit and become more comfortable knowing how to use the methodology. From buying a house to selecting a dating app, AREA offers a way to approach larger life goals with confidence and conviction.
The following courses are required to be completed before taking this course:
- JCB442: Framing and Breaking Down Complex Problems
- JCB443: Researching and Analyzing Information to Make Your Decision
Key Course Takeaways
- Address myths to strengthen decision-making
- Find AREA at work in the world
- Use AREA to evaluate the numbers in decisions
How It Works
Who Should Enroll
- Current and aspiring managers
- Senior executives
- Department heads (marketing, strategy, operations)
- Business consultants
- Life coaches
- Analysts and systems thinkers
- Wealth managers
- Research directors
- Recent college graduates looking for best practices in decision-making
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