Developed by Cornell’s expert faculty, these flexible marketing certificate programs are designed for professionals looking to develop skills in market research and analysis, customer development, and strategic brand management. Whether you are an experienced marketing professional or an emerging leader, these Cornell marketing certificates provide you with MBA-level strategic and data-driven marketing training you need to make strong business decisions and position your company for success.
Marketing Strategy Certificate
- LSM521Essentials of Marketing Strategy CourseLSM522Applied Marketing Strategy and Decision-Making Tools CourseLSM523Market Research and Analysis CourseLSM524Creating and Communicating the Value of Your Brand CourseLSM525Introducing New Products: Successes and Failures CourseLSM526Distribution Strategy and International Marketing Course
Social Media Marketing Certificate
- SHA741Social Media Strategy CourseSHA742Social Media Marketing Across the Purchase Funnel CourseSHA743Creating Effective Content Marketing CourseSHA744Building the Brand Through Influencer Marketing CourseSHA745Social Listening and Community Management CourseSHA746Measuring Social Media Marketing Success Course
Hospitality Digital Marketing Certificate
- SHA546Marketing the Hospitality Brand Through Digital Media CourseSHA547Implementing Brand Strategy Through Digital Media CourseSHA549Success Metrics for Hospitality Digital Marketing CourseSHA741Social Media Strategy CourseSHA521Services Marketing Planning and Management Course*SHA533Pricing Strategy and Distribution Channels in Hotel Revenue Management Course*SHA775Search Engines and Online Selling: Stimulating Incremental Demand Course*
Strategic Hospitality Marketing Certificate
- SHA521Services Marketing Planning and Management CourseSHA522Evaluating Business and Customer Factors Affecting Marketing Decisions for Services CourseSHA523Building a Resilient Services Marketing Information System CourseSHA524Developing a Service Strategy and Managing the Brand CourseSHA525Managing Service Demand through Pricing and Distribution Strategies CourseSHA526Developing an Integrated Marketing Communications Strategy for Services Course
Digital Marketing 360 Certificate
- LSM515Understanding the Digital Marketing Landscape and the Customer Funnel CourseLSM516Assessing Opportunities in Paid Digital Media CourseLSM517Assessing Opportunities in Owned Digital Media CourseLSM518Implementing an Integrated Digital Marketing Plan CourseSHA741Social Media Strategy CourseSHA742Social Media Marketing Across the Purchase Funnel CourseSHA743Creating Effective Content Marketing CourseSHA744Building the Brand Through Influencer Marketing CourseSHA745Social Listening and Community Management CourseSHA746Measuring Social Media Marketing Success CourseLSM551Measuring Customer Preferences CourseLSM552Analyzing Segmentation and Targeting CourseLSM553Using Data for Positioning Brands CourseLSM554Predicting and Managing Customers' Lifetime Value CourseLSM555Market Response Modeling CourseLSM556Optimizing Digital Advertising with Analytics CourseJCB431Data Privacy in Marketing CourseLSM321Digital Transformation in Marketing Course*LSM322Marketing Automation and AI Course*LSM323Growth Marketing With AI Course*JCB432Defensive Data Strategies Course*JCB433Data Protection Solutions Course*JCB434Emerging Data Privacy Challenges Course*
Integrated Marketing 360 Certificate
- LSM515Understanding the Digital Marketing Landscape and the Customer Funnel CourseLSM516Assessing Opportunities in Paid Digital Media CourseLSM517Assessing Opportunities in Owned Digital Media CourseLSM518Implementing an Integrated Digital Marketing Plan CourseLSM551Measuring Customer Preferences CourseLSM552Analyzing Segmentation and Targeting CourseLSM553Using Data for Positioning Brands CourseLSM554Predicting and Managing Customers' Lifetime Value CourseLSM555Market Response Modeling CourseLSM556Optimizing Digital Advertising with Analytics CourseLSM521Essentials of Marketing Strategy Course*LSM522Applied Marketing Strategy and Decision-Making Tools Course*LSM523Market Research and Analysis Course*LSM524Creating and Communicating the Value of Your Brand Course*LSM525Introducing New Products: Successes and Failures Course*LSM526Distribution Strategy and International Marketing Course*SHA521Services Marketing Planning and Management Course*SHA522Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*SHA523Building a Resilient Services Marketing Information System Course*SHA524Developing a Service Strategy and Managing the Brand Course*SHA525Managing Service Demand through Pricing and Distribution Strategies Course*SHA526Developing an Integrated Marketing Communications Strategy for Services Course*
Corporate Communication Certificate
- SHA711Communication Planning for Change CourseSHA712Crisis Communication Planning CourseLSM597Navigating Power Relationships Course*LSM583Leading Strategic Change Initiatives Course*LSM401Problem-Solving Using Evidence and Critical Thinking Course*LSM402Making a Convincing Case for Your Solution Course*LSM588Planning and Delivering Effective Presentations Course*ILR501Mediation for Managers Course*
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