In this course, you will explore your organization’s current data privacy approach and assess how vulnerable your customers’ personal identification data is to data breaches. First, you will explore various categories of data breaches, both intentional and unintentional. You will then determine the privacy risk for your customer data by classifying each data element’s identifiability and sensitivity. Next, you will explore the Organization Data Privacy Journey model and assess where your firm is in that journey. By the end of this course, you will have drawn the connection between data privacy and risk through the exploration of customer relationship management and digital advertising use cases.

In this course, you will determine the best defensive strategy for data usage under privacy constraints. You will explore the relationship between transparency and control by conducting an audit of your organization's privacy policy. You will evaluate high-level protection approaches to masking customer data and examine data from a customer acquisition campaign to assess accuracy of the metrics. Finally, you will measure profitability loss from defensive data protection measures.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Data Privacy in Marketing

In this course, you will create the best data protection solution to optimize marketing insights for your organization. There are privacy issues and risks associated with customer data as well as various tactics to reduce the identifiability of individuals, while also maximizing revenue from that customer data. By exploring graphical techniques, you will choose the point at which you can best maximize profitability and customer privacy. This course will guide you through a four-step process that will transform your data. In addition to existing best practices, this course explores a cutting-edge technique that allows you to use synthetic data to maximize a firm's revenue.

The following course is required to be completed before taking this course:

  • Defensive Data Strategies

Additionally, you are required to have completed the following course or have equivalent experience:

  • Data Privacy in Marketing

Unstructured data is more difficult to protect than data that is structured. In this course, you will examine new and emerging data privacy issues and solutions surrounding unstructured data. This data includes textual data, time series data, and spatial-temporal data (e.g., mapping and location apps). You will also explore Internet of Things (IoT) data, how it can add value to your organization, and the accompanying privacy issues associated with that data. While striving to maximize revenue for your organization and simultaneously respect the privacy of your customers, you will explore the privacy challenges associated with geospatial data and ways to mask your customers' identities. In the final phases of this course, you will consider different strategies for achieving differential privacy to both satisfy your organizational business goals and protect your customers' privacy.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Data Privacy in Marketing
  • Defensive Data Strategies
  • Data Protection Solutions

Symposium sessions feature three days of live, highly interactive virtual Zoom sessions that will explore today’s most pressing topics. The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond. Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses.

Join us for the next Symposium this October, in which we’ll share experiences from across the industry, inspiring real-time conversations about best practices, innovation, and the future of marketing work. You will support your coursework by applying your knowledge and experiences to some of the most pressing topics and trends in the marketing field. By participating in relevant and engaging discussions, you will discover a variety of perspectives and build connections with your fellow participants from across the industry.

Upcoming Symposium on Tuesday, October 18 – Thursday, October 20, 2022

All sessions are held on Zoom.

Future dates are subject to change. You may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete any certificate program. Once enrolled in your courses, you will receive information about upcoming events. Accessibility accommodations will be available upon request.

Symposium sessions feature three days of live, highly interactive virtual Zoom sessions that will explore today’s most pressing topics. The Leadership Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond. Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses.

Join us for the next Symposium in which we’ll discuss the ways that leaders across industries have continued engaging their teams over the past two years while pivoting in strategic ways. You will support your coursework by applying your knowledge and experiences to relevant topics for leaders. Throughout this Symposium, you will examine different areas of leadership, including innovation, strategy, and engagement. By participating in relevant and engaging discussions, you will discover a variety of perspectives and build connections with your fellow participants from various industries.

Upcoming Symposium: September 27 – 29, 2022 from 1- 3PM ET

  • Tuesday, September 27: Avoiding Pitfalls in Change Initiatives Post-Pandemic
  • Wednesday, September 28: Facilitating a Healthy Workplace Culture
  • Thursday, September 29: Unpacking Communication Issues With Virtual Team Members

All sessions are held on Zoom.

Future dates are subject to change. You may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete any certificate program. Once enrolled in your courses, you will receive information about upcoming events. Accessibility accommodations will be available upon request.

How It Works

Request Information Now by completing the form below.

Act today—courses are filling fast.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.