Pedro Pérez is Senior Lecturer of Applied Economics and Management at Cornell’s SC Johnson College of Business. He has taught large-format introductory courses to business management and entrepreneurship at Cornell since 2001. Dr. Pérez has degrees in chemical and industrial engineering, as well as an MBA and a Ph.D. in management.
Today's business world is dramatically different from what it was 20 years ago. We communicate faster, more frequently, and with more people than ever before. We're expected to sift through massive amounts of information in very little time, come up with valuable ideas constantly, bring them to market quickly, and solve problems rapidly.
In this course, you will practice using the skills needed to succeed in changing global markets. Keeping up with change requires sharing good information with colleagues. This course will help you practice communicating formal and informal messages to various stakeholders in order to make sure that messages are clear and that misunderstanding is minimized. You will also create a personal networking strategy that helps focus your professional development. Additionally, you will explore the entrepreneurial process of ideation and describe the transformational power of disruptive technologies in industries, firms, and occupations. You will also select and categorize a business according to its stage of globalization and evaluate its strategy. Finally, you will examine various business actions according to different ethical frameworks.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Finance and Accounting Principles
- Marketing Fundamentals
- Strategic Business Planning and Forecasting
- Managing Organizations
- Leading Without Authority
Key Course Takeaways
- Compose and adapt a piece of business correspondence according to sound communication principles
- Create a personal networking strategy
- Generate business ideas through ideation
- Describe the transformational power of disruptive technologies
- Identify stages of globalization
- Define business ethics frameworks for decision-making guidance
Download a BrochureNot ready to enroll but want to learn more? Download the course brochure to review program details.
How It Works
David Taylor, Ph.D., is an Associate Professor of Business Management/Marketing Communications at Kyoto University of Foreign Studies. His research focuses on consumer behavior and the marketing-leadership interface across cultures and has appeared in the Journal of Consumer Marketing and the Cornell Quarterly. He is a graduate of the Cornell Hotel School.
As a visiting professor, Dr. Taylor taught business management at Cornell University’s School of Continuing Education/Dyson School of Applied Economics and Management from 2000 to 2019 during the summer session. From 2015 to 2019, he also held a dual appointment as Director of Graduate Programs for the Hotel School and then Director of External Relations for the Cornell SC Johnson College of Business based at Cornell Tech in New York City.
Prior to becoming a professor, Taylor spent 15 years in industry working in or on over 25 markets in North America, Europe, Asia, and the Caribbean. While working for Hyatt International in Japan as the Director of Business Development/International Marketing, he and his marketing team were recipients of the Gold Key award as well as recognized by the prestigious Nikkei Business Weekly and the City of Osaka for success and creativity in advertising. He has also provided advisory and management search services to multinational companies operating in Japan.
Who Should Enroll
- Individual contributors interested in transitioning to leadership
- New managers
- Professionals who need to fill gaps in business fundamentals
- Professionals with work experience but no formal business training
- Professionals transitioning into roles within a corporate environment
- Small business owners and entrepreneurs