In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.

 

How It Works

Course Length
2 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
Get It Done 100% Online
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