Tasha Lewis, Ph.D., is an Associate Professor in the Department of Fiber Science & Apparel Design and teaches in the area of fashion design management. Her research interests include the disruptive impact of technology in the apparel industry, the behavior of fashion brands, global and domestic apparel production (“glocalization”) issues, and the significance of social responsibility and sustainability throughout the apparel supply chain. Dr. Lewis has also worked in the apparel industry in areas of production, sourcing, and retail operations, and maintains ongoing contact with industry professionals to inform her research. She is a faculty fellow of Cornell’s Atkinson Center for a Sustainable Future, Engaged Cornell, and the Cornell Institute of Fashion and Fiber Innovation. Dr. Lewis also serves as a member of the editorial board for the Journal of Fashion, Style and Popular Culture.
When you think about fashion, you often imagine a fashion line displayed at a store or coming down a runway. The development of the fashion line is a process that begins long before clothing is constructed and placed on a model. Product line development involves a significant amount of planning on the part of the designer as well as the other fashion professionals involved in the process.
In this course, you will develop a fashion product line, either for your own brand or for a brand of your choice. You'll start by identifying the target market, brand, and product type toward which you will design. Once you establish this foundation, you will develop the concept for your line and get feedback from your peers. You will use this feedback to conceptually design a six-piece fashion product line and an accompanying line sheet.
- Identify the target market, brand, and product type for your fashion product line
- Develop the concept of your fashion product line
- Create a six-piece fashion product line and an accompanying line sheet for your portfolio
How It Works
Who Should Enroll
- Designers seeking a business background
- Anyone hoping to build or grow a career in the fashion industry