Name: Innovating With Generative AI
Availability: InStock

Course Overview

Generative AI is revolutionizing how we create and innovate, offering new possibilities for product development and user engagement. This course examines the current uses of generative AI and explores future innovations. You will discover how to leverage generative AI to test and refine your value-creation ideas, considering the sociocultural implications of your product concepts. You will step through the process of using generative AI techniques to bring a specific AI product idea to life, with a strong emphasis on ethical considerations such as model bias and data privacy.

Through hands-on exercises and real-world examples, you will foster practical skills in crafting business ideas using generative AI. You will determine how to enhance AI-driven user interfaces and experiences, create effective prompting strategies for AI text generation, and develop strategic plans for ethical AI implementation. You will explore and design agent-based AI systems to leverage the full power of LLMs within agentic frameworks. By the end of this course, you will be equipped to use generative AI to drive innovation and create value in a responsible and impactful way.

You are required to have completed the following courses or have equivalent experience before taking this course:

Creating Business Value With AI
Exploring Good Old-Fashioned AI
Leveraging Data for AI Solutions
Expanding AI Power and Value Through Neural Networks

Key Course Takeaways

Develop a business idea for generative AI with actionable value
Evaluate and improve AI-driven UI and UX
Craft prompting strategies for AI-driven text generation
Propose a strategic plan for the actionable, ethical implementation of AI

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How It Works

Course Length

3 weeks

Effort

8 to 10 hours of study per week

Format

100% online, instructor-led

Course Author

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Lutz Finger

Visiting Senior Lecturer

Cornell SC Johnson College of Business

Bio
Certificates Authored

Visiting Senior Lecturer, Cornell SC Johnson College of Business

Lutz Finger is a Silicon Valley technologist and Cornell faculty member with 20+ years of experience building AI-driven products and platforms at Google, LinkedIn, and Snap. He is a serial entrepreneur (R2Decide, acquired in 2025; Fisheye Analytics, acquired in 2013) and currently leads AI strategy at XGEN AI, developing next-generation generative retail solutions.

Finger teaches several courses on AI and product development. His eCornell certificate program provides an end-to-end guide to using AI to create measurable business value, and has helped executives worldwide move from AI ideas to real implementations:

Finger is also a frequent Forbes contributor on AI and the future of commerce. He is a Venture Partner at Cherry Ventures, serves on multiple advisory boards, and has advised and invested in data-centric companies across the United States and Europe. He holds an MBA from INSEAD and an M.S. in Quantum Physics from TU Berlin.

Who Should Enroll

Professionals seeking fundamental AI skill development
Product managers and leaders
Early-career AI specialists
Data scientists
Tech enthusiasts
Entrepreneurs
Venture capitalists
C-suite leaders
Innovators and design thinkers
Anyone interested in applying AI and automation in their industry

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