Neil C. Tarallo is a senior lecturer at the SC Johnson College of Business at Cornell University, where he teaches innovation and entrepreneurship. Over the past 25 years, Neil has worked with Fortune 500 companies, mid-sized firms, and global teams across five continents and more than 20 countries to develop leadership capacity, build innovation cultures, and drive purposeful growth. A lifelong entrepreneur and innovator in his own right, Neil’s work bridges the gap between research and real-world leadership. He is the author of “The Purposeful Leader,” a practical guide to multi-dimensional leadership in complex environments.
Strategic Innovation for Hotel GMsImmersion Program
Hotel GMs
Immersion ProgramStrategic Innovation for Hotel GMs ()
Tell me more!Live Virtual
Course Overview
Innovation is a leading factor in gaining a competitive advantage for companies around the world, particularly for hospitality organizations as they compete with increased globalization and continuous market and technological change. In this course, you will discover best practices for guiding an organization through the strategic innovation process in order to reinvigorate and renew itself, its markets, or its industries. You will identify several different innovation processes and explore how they can be applied in established companies. You will also examine innovation from the unique perspective of the hospitality industry and delve into real-world case studies featuring global companies that made major changes to product offerings and business model innovations. By the end of this course, you'll have acquired valuable foundational knowledge and practical applied strategies that will allow you to create new innovation opportunities within your organization.
PROGRAM SCHEDULE
Session 1:
- What Makes Service-Based Innovation Unique
- Tuesday, February 3, 2026: 10am - 1pm (ET)
Session 2:
- The Workforce as a Key Element
- Tuesday, February 10, 2026: 10am - 1pm (ET)
Session 3:
- Value Proposition Design
- Tuesday, February 17, 2026: 10am - 1pm (ET)
Session 4:
- Business Model Innovation
- Tuesday, February 24, 2026: 10am - 1pm (ET)
Key Course Takeaways
- Identify a proprietary process for sustainable innovation
- Examine the key role that human resources plays in innovation
- Discover a managed, repeatable process for creating new opportunities
- Utilize new tools to help you innovate
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Not ready to enroll but want to learn more? Download the course brochure to review program details.Course Author
Neil Tarallo
Senior Lecturer, Innovation and Entrepreneurship
Cornell Nolan School of Hotel Administration
Who Should Enroll
- General managers overseeing full-service hotels
- Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
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