In this course, you will refine an idea for a physical product by focusing on the customer. Using the Business Model Canvas, you will list your initial assumptions about all aspects of product development, from value propositions to pricing. You will then create a low-cost consumer product prototype and validate it through customer discovery.

You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. By the end of the course, you will have discovered the types of companies that can help you prototype.

Please note that time to build the physical product prototypes will add about 1.5 hours to the time spent on the course.

This course requires the purchase of a low-cost physical product kit.

 

How It Works

Course Length
2 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
  • Entrepreneurs
  • Product managers
  • Designers
  • Usability experts
  • Software engineers
  • Consultants
  • Manufacturers
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