Jon McKenzie is Professor of Practice and Director of StudioLab, a critical design and media lab at Cornell University that connects researchers, designers, and organizations working in human rights, public health, and social and environmental justice. StudioLab teams collaborate on strategic storytelling through transmedia knowledge, using performance design thinking as a human-centered, iterative process of stakeholder alignment and shared dreaming. Jon is the author of Transmedia Knowledge for Liberal Arts and Community Engagement: A StudioLab Manifesto (2019) and Perform or Else: From Discipline to Performance (2001), and he holds degrees in Fine Arts, English, and Performance Studies and has also worked as a writer and UX designer in NYC. He is founder and former director of DesignLab at the University of Wisconsin-Madison, and co-founder of the performance group McKenzie Stojnić. In addition to workshops and consulting, Jon produces experimental videos, lecture performances, and other media. His work and that of StudioLab can be found at labster8.net.
When contemplating the different forms of media you can use to reach your customers, it's important not to forget about information-based comics. Yes, comics! Often thought of as a format for children or teens, comics can be an effective way to reach new stakeholders. Information comics situate knowledge within concrete scenarios. The characters and plots bring the knowledge to life through dialogue, illustration, and narration. To create an information comic for your campaign, you will create characters, storyboards, dialogues, and imagery to help relay the knowledge to your stakeholders. Once you have established these elements, you will use a web-based website/software tool to bring your vision to reality.
In this course, you're going to be making an information comic. You will discover how to write dialogue, create storyboards, and pull together all of the elements into a story about your strategic storytelling campaign. You will also identify how you plan to reach your different stakeholders. In addition, you will explore a tool that you can use to create an info comic.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Strategic Storytelling Across Media
- Engaging Specific Stakeholders
How It Works
Who Should Enroll
- Marketers and brand managers
- Community-based educators
- Grant writers
- Communication leaders in fields such as healthcare, environment, and public policy
- Communications consultants
- Individuals seeking to better communicate their ideas and build a professional identity