Ken Rother is an entrepreneur who has built and exited two successful tech/media startups. His experience is centered in operations, sales, product management, and technology. Mr. Rother is director of Rev: Ithaca Startup Works, which runs several hardware accelerator programs. He also is the managing director of eLab, an accelerator program for Cornell student startups, as well as a visiting lecturer of management at Cornell’s Johnson Graduate School of Management.
Course Overview
In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Building and Validating Prototypes
- Developing Product Specifications
- Launching Small-Scale Production
- Managing High-Volume Production
- Sourcing a Manufacturer
- Creating a Distribution and Marketing Strategy
Key Course Takeaways
- Finance the operations of the business
- Finance the creation of inventory/product
- Plan your revenue model
- Pitch to investors
Download Brochure
Fill out the form below to download program information and connect
with us.
Download a Brochure
Not ready to enroll but want to learn more? Download the course brochure to review program details.How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Ken Rother
Visiting Lecturer
Cornell SC Johnson College of Business
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Who Should Enroll
- Entrepreneurs
- Product managers
- Designers
- Usability experts
- Software engineers
- Consultants
- Manufacturers
Get It Done
100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.
Learn From
cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.
Power Your
career
Cornell's internationally recognized standard of excellence can set you apart.
Stack To A Certificate
Request Information Now by completing the form below.
Act today—courses are filling fast.