Ken Rother is the managing director of Cornell’s eLab student accelerator program and teaches entrepreneurship at the Johnson School. He is also the director of the business incubator and event space Rev: Ithaca Startup Works and directs its Hardware Entrepreneurship program. Ken is a venture partner at Cayuga Venture Fund and has held multiple senior business and technical positions for organizations such as Discovery Communications, Reuters, Matrox, and the Toronto Stock Exchange.
COURSE OVERVIEW
In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.
KEY COURSE TAKEAWAYS
- Finance the operations of the business
- Finance the creation of inventory/product
- Plan your revenue model
- Pitch to investors
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Samuel Curtis Johnson Graduate School of Management
Who Should Enroll
- Entrepreneurs
- Product managers
- Designers
- Usability experts
- Software engineers
- Consultants
- Manufacturers
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100% ONLINE
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