Professor Douglas Stayman is an associate professor at the Johnson Graduate School of Management. His teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people’s preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising. He is currently involved in research into the future of professional, most specifically management, education.
Distribution Strategy and International MarketingCornell Course
Distribution Strategy and International Marketing ()
Tell me more!Online
Course Overview
In this course, you investigate marketing channels and learn how to leverage them to provide value to your company and benefits to your customers. In the second part of the course, you'll explore the world of international marketing and discover the nuances of global markets. You identify the types of global organizations and explore the pros and cons of globalization.
You are required to have completed the following course or have equivalent experience before taking this course:
- Essentials of Marketing Strategy
Key Course Takeaways
- Assess the function and importance of distribution channels at your organization
- Examine strategies for improving distribution across your distribution channels strategy
- Examine the opportunities and challenges your organization faces by expanding to international markets
- Explore what changes you need to make to enter or expand into international markets
Download Brochure
Fill out the form below to download program information and connect
with us.
Download a Brochure
Not ready to enroll but want to learn more? Download the course brochure to review program details.Course Author
Associate Professor, Johnson Graduate School of Management
Who Should Enroll
- Marketing managers
- Project and product managers
- Anyone responsible for producing or executing a marketing plan
- Non-marketing professionals and business leaders looking to develop marketing strategy
Get It Done
100% Online
100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.
Learn From
cornell's Top Minds
cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.
Power Your
career
career
Cornell's internationally recognized standard of excellence can set you apart.
Request Information Now by completing the form below.
Act today—courses are filling fast.