Developing and launching new products involves more than a great idea. In today's fast-paced digital economy, understanding your target customers and their specific needs is essential to launching and managing successful products. In startups and established companies alike, the product manager serves as a key player in taking a product from idea to launch to success.

To bring viable products to market, a successful product manager needs to balance creative inspiration with a disciplined approach. Articulating a winning product means beginning with a hypothesis: You need to craft a simple statement that says, "We are going to help Person X solve Problem Y by doing Z," thus defining a specific customer, a specific problem, and a solution. In this course, you will do just that: Talk to customers, define problems, and come up with a product strategy and a plan for how you would actually build that product.

In this course, you will map your customer's journey and build personas. In doing so, you‘ll position yourself with a much clearer picture of the real problem your product is trying to solve, paving the way for a strong product strategy.

 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry
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