- SHA614Achieving Hotel Asset Management ObjectivesSHA591Fostering a Culture of Service ExcellenceSHA592Developing Service Excellence CompetenciesSHA593Practicing Servant LeadershipSHA594Delivering an Excellent Customer Experience for Your OrganizationSHA595Developing a Culture of EmpowermentSHA622Initial Hotel Planning DecisionsSHA621Foundations of Hotel PlanningSHA623Hotel Guestroom DesignSHA624Hotel Public Space DesignSHA625Hotel Back-of-House DesignPTRSHA003Introduction to HotelsSHA661Beer Ingredients and ProductionSHA662Beer StylesSHA663Establishing a Beer ProgramSHA664Beer Sales and TrainingPTRSFA001Professional Food BuyerSHA681Wine EssentialsSHA682Foundations of California, the Pacific Northwest, and New York WinesSHA683Experiencing Wines of California, the Pacific Northwest, and New YorkSHA631Discrimination Law in the Hospitality IndustrySHA632Specific Discrimination Laws in HospitalitySHA633Wage and Hour Law in HospitalitySHA634Labor Law in HospitalityCALS114Creating Craft BeveragesSHA551Fundamentals of Hospitality StrategySHA552Formulating Hospitality StrategySHA553Implementing Hospitality StrategySHA684Foundations of French WinesSHA685Experiencing Wines of FranceSHA686Foundations of Italian WinesSHA687Experiencing Wines of ItalySHA715Foundations of Southern Hemisphere WinesSHA716Experiencing Wines of the Southern HemisphereSHA688Foundations of Spanish and Portuguese WinesSHA689Experiencing Wines of Spain and PortugalSHA739Making Strategic Change HappenSHASYM01Hospitality SymposiumSHA612Control of Hotel Real EstateSHA613Developing an Asset Management StrategySHA774Displacement and Negotiated PricingSHA611Financial Analysis of Hotel InvestmentsSHA532Forecasting and Availability Controls in Hotel Revenue ManagementSHA547Implementing Brand Strategy Through Digital MediaSHA549Success Metrics for Hospitality Digital MarketingSHA521Services Marketing Planning and ManagementSHA601Utilizing Income Statements and Operational DataSHA602Optimizing Your Food and Beverage MenuSHA603Managing your Food and Beverage Supply ChainSHA604Building Guest LoyaltySHA605Leading Your Team to Optimize ResultsSHA606Operating a Profitable and Responsible Beverage ProgramSHA608Adding Value with Special EventsSHA099Introduction to Hotel OperationsSHA607Opening a RestaurantSHA531Introduction to Hotel Revenue ManagementSHA751Asset Management Process and PlanSHA752Asset Management StrategySHA753Asset Management ToolkitSHA754Property Management OperationsSHA701Facilities ManagementSHA702Building Systems, Engineering, and Equipment ManagementSHA703Sustainability in Building Design and OperationSHA705Introduction to Restaurant Revenue ManagementSHA706Menu Design and EngineeringSHA707Optimizing Restaurant Space and PricingSHA708Managing Meal Duration and ReservationsSHA709Building Demand During Slow PeriodsSHA699Real Estate LeasesSHA522Evaluating Business and Customer Factors Affecting Marketing Decisions for ServicesSHA523Building a Resilient Services Marketing Information SystemSHA524Developing a Service Strategy and Managing the BrandSHA525Managing Service Demand through Pricing and Distribution StrategiesSHA526Developing an Integrated Marketing Communications Strategy for ServicesSHA546Marketing the Hospitality Brand Through Digital MediaSHA535Non-Traditional Applications of Hotel Revenue ManagementSHA534Overbooking Practices in Hotel Revenue ManagementSHA771Price and Inventory ControlsSHA772Price Sensitivity and Pricing DecisionsSHA533Pricing Strategy and Distribution Channels in Hotel Revenue ManagementSHA775Search Engines and Online Selling: Stimulating Incremental DemandSHA773Segmentation and Price OptimizationSHA616Valuing Hotel Intellectual Property and Structuring the Capital StackSHA615Valuing Hotel Investments Through Effective ForecastingPTRSHA004Building Your Personal BrandSHAIP005On-Campus Capstone - Advanced Hospitality Leadership CapstoneSHAIP007On-Campus Capstone - Advanced Hospitality Strategic Marketing and Brand Innovation CapstoneSHAIP006On-Campus Capstone - Advanced Hospitality ManagementSHAIP008On-Campus Capstone - Advanced Hospitality Strategy CapstoneSHAIP009On-Campus Capstone - Advanced Hotel Real Estate and Asset ManagementSHAIP010On-Campus Capstone - Advanced Hotel Revenue
ManagementSHAVR005Global Hospitality Trends and Best Practices: Profit from ChangeSHAVR006Competitive Pricing and Revenue Management in a Low Demand EnvironmentSHAVR007Hospitality Marketing in Uncertain TimesSHAVR008Boosting Hotel ValueSHAVR009Luxury MarketingSHAVR010Creating Sustainable InnovationSHAVR011Communication Skills for GMsSHAVR012Global Trends and the Implications for HR in HospitalitySHAVR013Strategic Hospitality Management
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