- Achieving Hotel Asset Management ObjectivesSHA614Fostering a Culture of Service ExcellenceSHA591Developing Service Excellence CompetenciesSHA592Practicing Servant LeadershipSHA593Delivering an Excellent Customer Experience for Your OrganizationSHA594Developing a Culture of EmpowermentSHA595Initial Hotel Planning DecisionsSHA622Foundations of Hotel PlanningSHA621Hotel Guestroom DesignSHA623Hotel Public Space DesignSHA624Hotel Back-of-House DesignSHA625Introduction to HotelsPTRSHA003Beer Ingredients and ProductionSHA661Beer StylesSHA662Establishing a Beer ProgramSHA663Beer Sales and TrainingSHA664Professional Food BuyerPTRSFA001Wine EssentialsSHA681Foundations of California, the Pacific Northwest, and New York WinesSHA682Experiencing Wines of California, the Pacific Northwest, and New YorkSHA683Discrimination Law in the Hospitality IndustrySHA631Specific Discrimination Laws in HospitalitySHA632Wage and Hour Law in HospitalitySHA633Labor Law in HospitalitySHA634Creating Craft BeveragesCALS114Fundamentals of Hospitality StrategySHA551Formulating Hospitality StrategySHA552Implementing Hospitality StrategySHA553Foundations of French WinesSHA684Experiencing Wines of FranceSHA685Foundations of Italian WinesSHA686Experiencing Wines of ItalySHA687Foundations of Southern Hemisphere WinesSHA715Experiencing Wines of the Southern HemisphereSHA716Foundations of Spanish and Portuguese WinesSHA688Experiencing Wines of Spain and PortugalSHA689Making Strategic Change HappenSHA739Hospitality SymposiumSHASYM01Foundations of German and Austrian WinesSHA713Experiencing Wines of Germany and AustriaSHA714Sustainable Tourism Destination ManagementJCB529Leading Service-Focused TransformationSHA782Creating an Agile EnterpriseSHA783The Power of ExperimentationSHA784Control of Hotel Real EstateSHA612Developing an Asset Management StrategySHA613Displacement and Negotiated PricingSHA774Financial Analysis of Hotel InvestmentsSHA611Forecasting and Availability Controls in Hotel Revenue ManagementSHA532Implementing Brand Strategy Through Digital MediaSHA547Success Metrics for Hospitality Digital MarketingSHA549Services Marketing Planning and ManagementSHA521Utilizing Income Statements and Operational DataSHA601Optimizing Your Food and Beverage MenuSHA602Managing your Food and Beverage Supply ChainSHA603Building Guest LoyaltySHA604Leading Your Team to Optimize ResultsSHA605Operating a Profitable and Responsible Beverage ProgramSHA606Adding Value with Special EventsSHA608Introduction to Hotel OperationsSHA099Opening a RestaurantSHA607Introduction to Hotel Revenue ManagementSHA531Asset Management Process and PlanSHA751Asset Management StrategySHA752Asset Management ToolkitSHA753Property Management OperationsSHA754Facilities ManagementSHA701Building Systems, Engineering, and Equipment ManagementSHA702Sustainability in Building Design and OperationSHA703Introduction to Restaurant Revenue ManagementSHA705Menu Design and EngineeringSHA706Optimizing Restaurant Space and PricingSHA707Managing Meal Duration and ReservationsSHA708Building Demand During Slow PeriodsSHA709Real Estate LeasesSHA699Evaluating Business and Customer Factors Affecting Marketing Decisions for ServicesSHA522Building a Resilient Services Marketing Information SystemSHA523Developing a Service Strategy and Managing the BrandSHA524Managing Service Demand through Pricing and Distribution StrategiesSHA525Developing an Integrated Marketing Communications Strategy for ServicesSHA526Marketing the Hospitality Brand Through Digital MediaSHA546Non-Traditional Applications of Hotel Revenue ManagementSHA535Advanced Hotel Real Estate: Asset Management StrategySHAIP018Creating and Managing the Guest ExperienceSHAIP019Conversations in Hospitality LeadershipSHAIP025Advanced Hotel Real Estate: Deal Structuring and Capital MarketsSHAIP021Hospitality Brand ManagementSHAIP022AI in HospitalitySHAIP026Overbooking Practices in Hotel Revenue ManagementSHA534Price and Inventory ControlsSHA771Price Sensitivity and Pricing DecisionsSHA772Pricing Strategy and Distribution Channels in Hotel Revenue ManagementSHA533Search Engines and Online Selling: Stimulating Incremental DemandSHA775Segmentation and Price OptimizationSHA773Valuing Hotel Intellectual Property and Structuring the Capital StackSHA616Examining the Uniform System of Accounts for the Lodging Industry (USALI)SHA765Benchmarking Hotel PerformanceSHA766Using Financial Statements for Decision MakingSHA767Applying Managerial Accounting Tools to Improve Flow-ThroughSHA768Preparing the Operating Budgets and Monitoring PerformanceSHA769
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