- Creating Effective Content MarketingSHA743Behavioral Science for PricingJCB656Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Marketing SymposiumMRKSYM01Measuring Social Media Marketing SuccessSHA746Social Listening and Community ManagementSHA745Applied Marketing Strategy and Decision-Making ToolsLSM522Behavioral Science for BrandingJCB655Social Media Marketing Across the Purchase FunnelSHA742Social Media StrategySHA741Growth Marketing with AILSM323Emerging Data Privacy ChallengesJCB434Data Protection SolutionsJCB433Defensive Data StrategiesJCB432Data Privacy in MarketingJCB431Building the Brand Through Influencer MarketingSHA744Key Performance Indicators for MarketingJCB591The Customer Journey and SegmentationJCB592Targeting and PositioningJCB593Product Design and TestingJCB594Setting Up Distribution ChannelsJCB595Establishing Effective PricingJCB596Promotion and Attribution StrategyJCB597Customer Preference AnalysisJCB621Marketing Mix ModelingJCB622Digital Advertising AnalyticsJCB623Leveraging Customers for GrowthJCB541A/B Testing and AnalyticsJCB542Customer Behavior Segmentation AnalysisJCB543Predicting Customer ResponseJCB544Driving Growth Through Customer CentricityJCB545Market Response ModelingLSM555Optimizing Digital Advertising with AnalyticsLSM556Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Implementing an Integrated Digital Marketing PlanLSM518Assessing Opportunities in Paid Digital MediaLSM516Photography FundamentalsAAP101Camera Selection and MechanicsAAP102Digital Asset ManagementAAP103LightingAAP104Style and Expression Through PhotographyAAP105Building a Photography PortfolioAAP106Assessing Opportunities in Owned Digital MediaLSM517Marketing Automation and AILSM322Professional PhotographyAAP107Pricing StrategyLSM671Communication Planning for ChangeSHA711Crisis Communication PlanningSHA712Brand PurposeJCB411Brand StrategyJCB412Brand PositioningJCB413Brand PlanningJCB414Brand ActivationJCB415Brand MeasurementJCB416Digital Transformation in MarketingLSM321Creating and Communicating the Value of Your BrandLSM524Measuring Customer PreferencesLSM551Distribution Strategy and International MarketingLSM526Using Data for Positioning BrandsLSM553Communicating with the MediaLSM707Essentials of Marketing StrategyLSM521Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Predicting and Managing Customers' Lifetime ValueLSM554Introducing New Products: Successes and FailuresLSM525Analyzing Segmentation and TargetingLSM552Market Research and AnalysisLSM523Developing a Brand NarrativeCALS212Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Storytelling Across MediaCAS521PodcastingCALS213Producing a Brand VideoCALS214Writing Social Media CopyCALS195Writing Online Media CopyCALS194Writing Web CopyCALS193Writing Persuasive CopyCALS192Writing Concise CopyCALS191Creating Awesome PresentationsCAS525Meta Storytelling With Info ComicsCAS524Campaign Design and IdeationCAS523Engaging Specific StakeholdersCAS522
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