- Key Performance Indicators for MarketingJCB591Data Protection SolutionsJCB433Emerging Data Privacy ChallengesJCB434Growth Marketing with AILSM323Social Media StrategySHA741Social Media Marketing Across the Purchase FunnelSHA742Creating Effective Content MarketingSHA743Building the Brand Through Influencer MarketingSHA744Social Listening and Community ManagementSHA745Marketing SymposiumMRKSYM01Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Using Behavioral Science to Influence Customer Behavior OnlineJCB653Behavioral Science for InnovationJCB654Behavioral Science for PricingJCB656Behavioral Science for BrandingJCB655Measuring Social Media Marketing SuccessSHA746The Customer Journey and SegmentationJCB592Targeting and PositioningJCB593Product Design and TestingJCB594Setting Up Distribution ChannelsJCB595Establishing Effective PricingJCB596Promotion and Attribution StrategyJCB597Customer Preference AnalysisJCB621Marketing Mix ModelingJCB622Digital Advertising AnalyticsJCB623Leveraging Customers for GrowthJCB541A/B Testing and AnalyticsJCB542Customer Behavior Segmentation AnalysisJCB543Predicting Customer ResponseJCB544Driving Growth Through Customer CentricityJCB545Assessing Opportunities in Paid Digital MediaLSM516Style and Expression Through PhotographyAAP105LightingAAP104Digital Asset ManagementAAP103Camera Selection and MechanicsAAP102Photography FundamentalsAAP101Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Implementing an Integrated Digital Marketing PlanLSM518Building a Photography PortfolioAAP106Professional PhotographyAAP107Pricing StrategyLSM671Communication Planning for ChangeSHA711Crisis Communication PlanningSHA712Brand PurposeJCB411Assessing Opportunities in Owned Digital MediaLSM517Defensive Data StrategiesJCB432Brand StrategyJCB412Brand PositioningJCB413Brand PlanningJCB414Brand ActivationJCB415Brand MeasurementJCB416Digital Transformation in MarketingLSM321Marketing Automation and AILSM322Data Privacy in MarketingJCB431Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Using Data for Positioning BrandsLSM553Communicating with the MediaLSM707Essentials of Marketing StrategyLSM521Strategic PR PlanningLSM708Predicting and Managing Customers' Lifetime ValueLSM554Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523PodcastingCALS213Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Developing a Brand NarrativeCALS212Meta Storytelling With Info ComicsCAS524Producing a Brand VideoCALS214Storytelling Across MediaCAS521Engaging Specific StakeholdersCAS522Campaign Design and IdeationCAS523Writing Social Media CopyCALS195Writing Online Media CopyCALS194Writing Web CopyCALS193Writing Persuasive CopyCALS192Writing Concise CopyCALS191Creating Awesome PresentationsCAS525
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