- Digital Transformation in MarketingLSM321Professional PhotographyAAP107Pricing StrategyLSM671Communication Planning for ChangeSHA711Crisis Communication PlanningSHA712Brand PurposeJCB411Brand StrategyJCB412Brand PositioningJCB413Brand PlanningJCB414Brand ActivationJCB415Brand MeasurementJCB416Building a Photography PortfolioAAP106Marketing Automation and AILSM322Data Privacy in MarketingJCB431Defensive Data StrategiesJCB432Data Protection SolutionsJCB433Emerging Data Privacy ChallengesJCB434Growth Marketing with AILSM323Social Media StrategySHA741Social Media Marketing Across the Purchase FunnelSHA742Creating Effective Content MarketingSHA743Building the Brand Through Influencer MarketingSHA744Assessing Opportunities in Owned Digital MediaLSM517Applied Marketing Strategy and Decision-Making ToolsLSM522Behavioral Science for BrandingJCB655Behavioral Science for PricingJCB656Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Market Response ModelingLSM555Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Marketing SymposiumMRKSYM01Measuring Social Media Marketing SuccessSHA746Social Listening and Community ManagementSHA745Assessing Opportunities in Paid Digital MediaLSM516Implementing an Integrated Digital Marketing PlanLSM518Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Optimizing Digital Advertising with AnalyticsLSM556Photography FundamentalsAAP101Camera Selection and MechanicsAAP102Digital Asset ManagementAAP103LightingAAP104Style and Expression Through PhotographyAAP105Creating and Communicating the Value of Your BrandLSM524Measuring Customer PreferencesLSM551Distribution Strategy and International MarketingLSM526Using Data for Positioning BrandsLSM553Predicting and Managing Customers' Lifetime ValueLSM554Communicating with the MediaLSM707Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Essentials of Marketing StrategyLSM521Introducing New Products: Successes and FailuresLSM525Analyzing Segmentation and TargetingLSM552Market Research and AnalysisLSM523Writing Social Media CopyCALS195Writing Online Media CopyCALS194Writing Web CopyCALS193Writing Persuasive CopyCALS192Writing Concise CopyCALS191Creating Awesome PresentationsCAS525Meta Storytelling With Info ComicsCAS524Campaign Design and IdeationCAS523Engaging Specific StakeholdersCAS522Storytelling Across MediaCAS521Producing a Brand VideoCALS214PodcastingCALS213Developing a Brand NarrativeCALS212Principles of Digital StorytellingCALS211Introduction to Behavioral ScienceJCB651
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