- Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Data Protection SolutionsJCB433Emerging Data Privacy ChallengesJCB434Growth Marketing with AILSM323Social Media StrategySHA741Social Media Marketing Across the Purchase FunnelSHA742Creating Effective Content MarketingSHA743Building the Brand Through Influencer MarketingSHA744Social Listening and Community ManagementSHA745Measuring Social Media Marketing SuccessSHA746Predicting Customer ResponseJCB544Customer Behavior Segmentation AnalysisJCB543A/B Testing and AnalyticsJCB542Leveraging Customers for GrowthJCB541Marketing SymposiumMRKSYM01Defensive Data StrategiesJCB432Using Behavioral Science to Influence Customer Behavior OnlineJCB653Behavioral Science for InnovationJCB654Behavioral Science for PricingJCB656Behavioral Science for BrandingJCB655Digital Advertising AnalyticsJCB623Marketing Mix ModelingJCB622Customer Preference AnalysisJCB621Promotion and Attribution StrategyJCB597Establishing Effective PricingJCB596Setting Up Distribution ChannelsJCB595Product Design and TestingJCB594Targeting and PositioningJCB593The Customer Journey and SegmentationJCB592Key Performance Indicators for MarketingJCB591Data Privacy in MarketingJCB431Developing a Publishable Personal NarrativeCALS284Constructing Influential Op-EdsCALS283Editing and Revising for ImpactCALS282Creative Writing Techniques in NonfictionCALS281Driving Growth Through Customer CentricityJCB545Assessing Opportunities in Owned Digital MediaLSM517Assessing Opportunities in Paid Digital MediaLSM516Implementing an Integrated Digital Marketing PlanLSM518Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Photography FundamentalsAAP101Camera Selection and MechanicsAAP102Digital Asset ManagementAAP103LightingAAP104Style and Expression Through PhotographyAAP105Building a Photography PortfolioAAP106Professional PhotographyAAP107Pricing StrategyLSM671Communication Planning for ChangeSHA711Crisis Communication PlanningSHA712Brand PurposeJCB411Brand StrategyJCB412Brand PositioningJCB413Brand PlanningJCB414Brand ActivationJCB415Brand MeasurementJCB416Digital Transformation in MarketingLSM321Marketing Automation and AILSM322Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Using Data for Positioning BrandsLSM553Essentials of Marketing StrategyLSM521Predicting and Managing Customers' Lifetime ValueLSM554Communicating with the MediaLSM707Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523Developing a Brand NarrativeCALS212Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Writing Persuasive CopyCALS192PodcastingCALS213Producing a Brand VideoCALS214Storytelling Across MediaCAS521Engaging Specific StakeholdersCAS522Campaign Design and IdeationCAS523Meta Storytelling With Info ComicsCAS524Creating Awesome PresentationsCAS525Writing Concise CopyCALS191Writing Social Media CopyCALS195Writing Online Media CopyCALS194Writing Web CopyCALS193Retail Media StrategyDYSIP504
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