Dr. Young-Hoon Park is Sung-Whan Suh Professor of Management and Professor of Marketing at the SC Johnson Graduate School of Management. He is interested in big data marketing, digital marketing, and omnichannel customer analytics. Dr. Park’s research has been published in various leading academic journals such as the Journal of Marketing Research, Journal of the Royal Statistical Society, Management Science, and Marketing Science.
At Johnson, Dr. Park teaches Customer Analytics and Strategy and Marketing Research, both popular MBA elective courses. He has been recognized for exceptional teaching on multiple occasions; the 2008 graduating MBA class at Johnson selected him to receive the Apple Award for Teaching Excellence. Dr. Park previously taught at the University of Pennsylvania’s Wharton School of Business, where he received the Wharton Advisory Board Outstanding Teaching Award and the Graduate Student Association Council Teaching Award. Dr. Park earned his Ph.D. degree in Marketing from the Wharton School at the University of Pennsylvania.