Electoral Advocacy and CampaignsCornell Course
and Campaigns
Cornell CourseElectoral Advocacy and Campaigns ()
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Course Overview
This course provides a comprehensive guide to running a successful political campaign, delving into every key aspect from the decision to run for office to the final push on Election Day. You will explore the entire campaign journey, beginning with the initial steps of launching a campaign. You will gain an in-depth understanding of campaign structure, fundraising strategies, marketing and branding techniques, and the critical importance of networking and coalition building. By the end of the course, you will be equipped with the knowledge and skills to run an effective political campaign.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Community Organizing
- Legislative Advocacy
- Administrative Advocacy
- Media Advocacy and Storytelling
Key Course Takeaways
- Prepare to run a political campaign
- Build a political campaign
- Execute a political campaign
How It Works
Course Length
2 weeks
Effort
3-5 hours per weeek
Format
100% online, instructor-led
Who Should Enroll
- Nonprofit leaders and professionals
- Government agency leaders and professionals
- Professionals working in NGOs, U.S. advocacy, community, and civic organizations
- Public office candidates
- Students in law, social work, and social sciences
- Union representatives
- Private sector professionals working in human services, healthcare, and environmental-related roles
- Academics and researchers
- Elected local government officials
- Individuals interested in policy advocacy
Get It Done
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100% Online
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