Analyzing and Communicating Consumer InsightsCornell Course

In this course, you will explore the fascinating world of consumer behavior, discovering what drives customers and how to communicate those insights effectively. You'll start by analyzing motivations and internal influences on consumer choices, gaining a deep understanding of how and why customers make decisions. Through interactive activities and discussions, you'll explore real-world examples and apply these concepts to identify key behavioral implications. This knowledge will lay the foundation for formulating product specifications that are both insightful and actionable.

Throughout the course, you will develop critical communication skills to present your insights in a way that influences decision making. You'll get hands-on experience analyzing consumer motivations and presenting data-driven insights in meaningful ways. You'll work on formulating product specifications and ultimately craft a strategy for relaunching a recalled product. By the end of the course, you'll have the skills to understand consumer behavior, communicate insights to stakeholders, and make informed product decisions that resonate with your target audience.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Navigating Technical Product Management 
• Developing a Data-Driven Product Strategy
• Optimizing Product Strategy Using Analytics