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- Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Developing a Publishable Personal NarrativeCALS284Developing the Story and IdeaCAS571World-Building and Character DevelopmentCAS572Building Blocks of Scene and StructureCAS573Behavioral Science for BrandingJCB655Behavioral Science for PricingJCB656Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Constructing Influential Op-EdsCALS283Marketing SymposiumMRKSYM01Voice and Point of ViewCAS574Dialogue and SubtextCAS575Image and ActionCAS576Strategic Media Relations for Public LeadersBRKS161Measuring Social Media Marketing SuccessSHA746Social Listening and Community ManagementSHA745Building the Brand Through Influencer MarketingSHA744Marketing Mix ModelingJCB622Customer Preference AnalysisJCB621Promotion and Attribution StrategyJCB597Establishing Effective PricingJCB596Setting Up Distribution ChannelsJCB595Product Design and TestingJCB594Targeting and PositioningJCB593The Customer Journey and SegmentationJCB592Key Performance Indicators for MarketingJCB591Creating Effective Content MarketingSHA743Digital Advertising AnalyticsJCB623Leveraging Customers for GrowthJCB541A/B Testing and AnalyticsJCB542Customer Behavior Segmentation AnalysisJCB543Predicting Customer ResponseJCB544Driving Growth Through Customer CentricityJCB545Creative Writing Techniques in NonfictionCALS281Editing and Revising for ImpactCALS282Photography FundamentalsAAP101Communication Planning for ChangeSHA711Pricing StrategyLSM671Professional PhotographyAAP107Building a Photography PortfolioAAP106Style and Expression Through PhotographyAAP105LightingAAP104Digital Asset ManagementAAP103Camera Selection and MechanicsAAP102Social Media Marketing Across the Purchase FunnelSHA742Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Implementing an Integrated Digital Marketing PlanLSM518Assessing Opportunities in Paid Digital MediaLSM516Assessing Opportunities in Owned Digital MediaLSM517Persuasive Writing for Public ImpactBRKS162Persuasive Speaking for MediaBRKS163Building Media SupportBRKS164Brand PurposeJCB411Social Media StrategySHA741Growth Marketing with AILSM323Emerging Data Privacy ChallengesJCB434Data Protection SolutionsJCB433Defensive Data StrategiesJCB432Data Privacy in MarketingJCB431Marketing Automation and AILSM322Digital Transformation in MarketingLSM321Brand MeasurementJCB416Brand ActivationJCB415Brand PlanningJCB414Brand PositioningJCB413Brand StrategyJCB412Crisis Communication PlanningSHA712Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Analyzing Segmentation and TargetingLSM552Using Data for Positioning BrandsLSM553Demand MarketingJCB620Essentials of Marketing StrategyLSM521Communicating with the MediaLSM707Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523PodcastingCALS213Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Developing a Brand NarrativeCALS212Writing Social Media CopyCALS195Producing a Brand VideoCALS214Storytelling Across MediaCAS521Engaging Specific StakeholdersCAS522Campaign Design and IdeationCAS523Meta Storytelling With Info ComicsCAS524Creating Awesome PresentationsCAS525Writing Concise CopyCALS191Writing Persuasive CopyCALS192Writing Web CopyCALS193Writing Online Media CopyCALS194
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