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- Voice and Point of ViewCAS574World-Building and Character DevelopmentCAS572Building Blocks of Scene and StructureCAS573Behavioral Science for BrandingJCB655Behavioral Science for PricingJCB656Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Marketing SymposiumMRKSYM01Developing the Story and IdeaCAS571Dialogue and SubtextCAS575Image and ActionCAS576Strategic Media Relations for Public LeadersBRKS161Measuring Social Media Marketing SuccessSHA746Social Listening and Community ManagementSHA745Building the Brand Through Influencer MarketingSHA744Creating Effective Content MarketingSHA743A/B Testing and AnalyticsJCB542Setting Up Distribution ChannelsJCB595Product Design and TestingJCB594Targeting and PositioningJCB593The Customer Journey and SegmentationJCB592Key Performance Indicators for MarketingJCB591Establishing Effective PricingJCB596Promotion and Attribution StrategyJCB597Leveraging Customers for GrowthJCB541Social Media Marketing Across the Purchase FunnelSHA742Customer Behavior Segmentation AnalysisJCB543Predicting Customer ResponseJCB544Driving Growth Through Customer CentricityJCB545Creative Writing Techniques in NonfictionCALS281Editing and Revising for ImpactCALS282Constructing Influential Op-EdsCALS283Developing a Publishable Personal NarrativeCALS284Social Media StrategySHA741Building Media SupportBRKS164Persuasive Speaking for MediaBRKS163Persuasive Writing for Public ImpactBRKS162Assessing Opportunities in Owned Digital MediaLSM517Assessing Opportunities in Paid Digital MediaLSM516Implementing an Integrated Digital Marketing PlanLSM518Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Photography FundamentalsAAP101Camera Selection and MechanicsAAP102Digital Asset ManagementAAP103LightingAAP104Style and Expression Through PhotographyAAP105Building a Photography PortfolioAAP106Professional PhotographyAAP107Pricing StrategyLSM671Crisis Communication PlanningSHA712Growth Marketing with AILSM323Emerging Data Privacy ChallengesJCB434Data Protection SolutionsJCB433Defensive Data StrategiesJCB432Data Privacy in MarketingJCB431Marketing Automation and AILSM322Digital Transformation in MarketingLSM321Brand MeasurementJCB416Brand ActivationJCB415Brand PlanningJCB414Brand PositioningJCB413Brand StrategyJCB412Brand PurposeJCB411Communication Planning for ChangeSHA711Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Analyzing Segmentation and TargetingLSM552Using Data for Positioning BrandsLSM553Demand MarketingJCB620Essentials of Marketing StrategyLSM521Communicating with the MediaLSM707Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523PodcastingCALS213Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Developing a Brand NarrativeCALS212Writing Social Media CopyCALS195Producing a Brand VideoCALS214Storytelling Across MediaCAS521Engaging Specific StakeholdersCAS522Campaign Design and IdeationCAS523Meta Storytelling With Info ComicsCAS524Creating Awesome PresentationsCAS525Writing Concise CopyCALS191Writing Persuasive CopyCALS192Writing Web CopyCALS193Writing Online Media CopyCALS194
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