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- Targeting and PositioningJCB593Predicting Customer ResponseJCB544Customer Behavior Segmentation AnalysisJCB543A/B Testing and AnalyticsJCB542Leveraging Customers for GrowthJCB541Promotion and Attribution StrategyJCB597Establishing Effective PricingJCB596Setting Up Distribution ChannelsJCB595Product Design and TestingJCB594Driving Growth Through Customer CentricityJCB545The Customer Journey and SegmentationJCB592Key Performance Indicators for MarketingJCB591Behavioral Science for BrandingJCB655Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Marketing SymposiumMRKSYM01Measuring Social Media Marketing SuccessSHA746Dialogue and SubtextCAS575The AI Marketing TeamLSM743AI-Enabled Marketing StrategyLSM742The AI-Ready Marketing OrganizationLSM741Building Media SupportBRKS164Persuasive Speaking for MediaBRKS163Persuasive Writing for Public ImpactBRKS162Strategic Media Relations for Public LeadersBRKS161Image and ActionCAS576Behavioral Science for PricingJCB656Voice and Point of ViewCAS574Building Blocks of Scene and StructureCAS573World-Building and Character DevelopmentCAS572Developing the Story and IdeaCAS571Developing a Publishable Personal NarrativeCALS284Constructing Influential Op-EdsCALS283Editing and Revising for ImpactCALS282Creative Writing Techniques in NonfictionCALS281Pricing StrategyLSM671Defensive Data StrategiesJCB432Data Privacy in MarketingJCB431Marketing Automation and AILSM322Digital Transformation in MarketingLSM321Brand MeasurementJCB416Brand ActivationJCB415Brand PlanningJCB414Brand PositioningJCB413Brand StrategyJCB412Brand PurposeJCB411Crisis Communication PlanningSHA712Communication Planning for ChangeSHA711Building the Brand Through Influencer MarketingSHA744Professional PhotographyAAP107Building a Photography PortfolioAAP106Style and Expression Through PhotographyAAP105LightingAAP104Digital Asset ManagementAAP103Camera Selection and MechanicsAAP102Photography FundamentalsAAP101Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Implementing an Integrated Digital Marketing PlanLSM518Assessing Opportunities in Paid Digital MediaLSM516Assessing Opportunities in Owned Digital MediaLSM517Social Listening and Community ManagementSHA745Creating Effective Content MarketingSHA743Social Media Marketing Across the Purchase FunnelSHA742Social Media StrategySHA741Emerging Data Privacy ChallengesJCB434Data Protection SolutionsJCB433Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Analyzing Segmentation and TargetingLSM552Using Data for Positioning BrandsLSM553Essentials of Marketing StrategyLSM521Demand MarketingJCB620Communicating with the MediaLSM707Strategic PR PlanningLSM708Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523Writing Social Media CopyCALS195Producing a Brand VideoCALS214Writing Online Media CopyCALS194Writing Web CopyCALS193Writing Persuasive CopyCALS192Introduction to Behavioral ScienceJCB651Writing Concise CopyCALS191Creating Awesome PresentationsCAS525Meta Storytelling With Info ComicsCAS524Campaign Design and IdeationCAS523Engaging Specific StakeholdersCAS522Storytelling Across MediaCAS521Principles of Digital StorytellingCALS211Developing a Brand NarrativeCALS212PodcastingCALS213
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