- Behavioral Science for BrandingJCB655Customer Preference AnalysisJCB621Promotion and Attribution StrategyJCB597Establishing Effective PricingJCB596Setting Up Distribution ChannelsJCB595Product Design and TestingJCB594Targeting and PositioningJCB593The Customer Journey and SegmentationJCB592Key Performance Indicators for MarketingJCB591Marketing Mix ModelingJCB622Behavioral Science for PricingJCB656Behavioral Science for InnovationJCB654Using Behavioral Science to Influence Customer Behavior OnlineJCB653Marketing SymposiumMRKSYM01Measuring Social Media Marketing SuccessSHA746Social Listening and Community ManagementSHA745Building the Brand Through Influencer MarketingSHA744Creating Effective Content MarketingSHA743Editing and Revising for ImpactCALS282Image and ActionCAS576Dialogue and SubtextCAS575Voice and Point of ViewCAS574Building Blocks of Scene and StructureCAS573World-Building and Character DevelopmentCAS572Developing the Story and IdeaCAS571Developing a Publishable Personal NarrativeCALS284Constructing Influential Op-EdsCALS283Drivers of Consumer Behavior: Attention, Emotion, CoherenceJCB652Creative Writing Techniques in NonfictionCALS281Driving Growth Through Customer CentricityJCB545Predicting Customer ResponseJCB544Customer Behavior Segmentation AnalysisJCB543A/B Testing and AnalyticsJCB542Leveraging Customers for GrowthJCB541Digital Advertising AnalyticsJCB623Understanding the Digital Marketing Landscape and the Customer FunnelLSM515Brand PositioningJCB413Brand PlanningJCB414Brand ActivationJCB415Brand StrategyJCB412Brand PurposeJCB411Crisis Communication PlanningSHA712Communication Planning for ChangeSHA711Pricing StrategyLSM671Professional PhotographyAAP107Building a Photography PortfolioAAP106Style and Expression Through PhotographyAAP105LightingAAP104Digital Asset ManagementAAP103Camera Selection and MechanicsAAP102Photography FundamentalsAAP101Implementing an Integrated Digital Marketing PlanLSM518Brand MeasurementJCB416Digital Transformation in MarketingLSM321Marketing Automation and AILSM322Data Privacy in MarketingJCB431Defensive Data StrategiesJCB432Assessing Opportunities in Paid Digital MediaLSM516Assessing Opportunities in Owned Digital MediaLSM517Social Media Marketing Across the Purchase FunnelSHA742Data Protection SolutionsJCB433Emerging Data Privacy ChallengesJCB434Growth Marketing with AILSM323Social Media StrategySHA741Creating and Communicating the Value of Your BrandLSM524Distribution Strategy and International MarketingLSM526Using Data for Positioning BrandsLSM553Communicating with the MediaLSM707Essentials of Marketing StrategyLSM521Strategic PR PlanningLSM708Predicting and Managing Customers' Lifetime ValueLSM554Hiring and Managing PR AgenciesLSM709Introducing New Products: Successes and FailuresLSM525Market Research and AnalysisLSM523PodcastingCALS213Introduction to Behavioral ScienceJCB651Principles of Digital StorytellingCALS211Developing a Brand NarrativeCALS212Writing Social Media CopyCALS195Producing a Brand VideoCALS214Storytelling Across MediaCAS521Engaging Specific StakeholdersCAS522Campaign Design and IdeationCAS523Meta Storytelling With Info ComicsCAS524Creating Awesome PresentationsCAS525Writing Concise CopyCALS191Writing Persuasive CopyCALS192Writing Web CopyCALS193Writing Online Media CopyCALS194Retail Media StrategyDYSIP504
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