The design of an effective beer program requires a foundational understanding of beer and its production process. This course will immerse you in the art and science of brewing, from the mixing of raw ingredients through to packaging and storage.

Along the way, you will take virtual tours of both large and small breweries to experience the brewing process firsthand and analyze the differences between canned and bottled beer consumption. These activities culminate in a multi-sensory product evaluation.

Today, there are well over a hundred recognized styles of beer. While studying each individual style may not be feasible, this course will equip you with knowledge of the main beer categories and their distinguishing characteristics.

An examination of beer styles involves an understanding of judging guidelines and various beer-making methods, including those beyond traditional brewery practices. Most importantly, you will develop the ability to conduct proper sensory evaluations of beer and document your findings.

A successful beer program incorporates elements that, while easily overlooked, can make the crucial difference between success and failure. Properly planning a draft beer system is essential, as is understanding your market and clientele. Creating the right beer selection requires building strong relationships with breweries and distributors.

In this course, you will gain the skills and tools necessary to develop a successful beer program that aligns with your concept and resonates with customers.

In any industry, even the most innovative product cannot sell itself — training and education are essential to driving sales success. This course will equip you with the tools needed to train your staff on your beer program, enabling them to effectively educate customers. You will discover strategies for introducing non-beer drinkers to suitable options and creating enhanced guest experiences through beer and food pairings.

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