This on-campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, NY is designed to help owners, operators, and lenders optimize real estate and intellectual property returns from individual assets while recognizing their place in a larger real estate portfolio. You will use concrete tools to explore scenarios from holding/maintaining, renovating, expanding, or otherwise altering individual assets to maximize value and enhance the contribution that real estate brings to a mixed-asset portfolio. You’ll consider how owners use the management contract as an important asset management tool, both to direct the partnership between the owner and manager and to optimize value. You’ll also delve into the complexities and costs of modern-day channel management. You’ll examine how to manage the risks inherent in lodging properties over the market cycle as well as how a sustainability mindset can enhance returns and value.

This program is designed to complement Professor deRoos’s Advanced Hotel Real Estate: Deal Structuring and Capital Markets certificate. When planning your visit to Cornell, please consider enrolling in both courses to capitalize on your personal development and your travel investment. A special rate is available for enrolling in both courses. Please review Professor deRoos’s course here.

Creating a guest experience that’s memorable—and profitable—requires more than great personal service. Experience design involves a systematic approach to customer analysis, brand management, design thinking, and process control to align the service offer with guests’ underlying needs and wants. In this on-campus certificate program at the Cornell Nolan School of Hotel Administration in Ithaca, New York, you will use a product-as-experience model to highlight services-marketing strategies and practical tactics to create and manage customizable guest experiences. You will learn best practices in service experience management across hospitality and related service sectors, and will engage with a global cohort of service professionals in experiential exercises that hone your ability to apply the latest management practices for service excellence.

This on campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, NY will provide an application of financial and managerial concepts useful in analyzing hospitality operations. Throughout this course, you’ll examine how the recent challenges from the pandemic placed a much greater emphasis on the need to understand and analyze financial data and cost behavior. With this in mind, you’ll learn how to use financial statement analysis tools to increase profitability within your organization and apply techniques to make more strategic operational decisions. After three intensive in-person days of active discussions with global colleagues, you’ll be well-versed in operational analysis terms used by owners and operators, and will be able to effectively communicate and interpret revenue and cost data from a general manager’s perspective.

Your insights into hotel real estate can help you strategically grow your businesses and prosper throughout the market and asset cycle. With the goal of developing your decision support skills using Excel®, this this on-campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, New York,employs applications from the frontier of real estate investment to examine capital markets, deal structuring, advanced debt and equity financing, and risk analysis. Using cases and examples drawn from a wide range of international experience, the content has broad application across the Americas, Europe, and Asia. This year’s offering has been thoroughly updated to reflect “post- pandemic” market conditions and attitudes toward lodging investment. You’ll gain experience using contemporary tools from the capital markets, finance, and economics in a lodging context. Theoretical concepts are integrated into practical exercises and cases demonstrating how to create wealth.

This program is designed to complement Professor Varney’s Advanced Hotel Real Estate: Asset Management Strategy course. When planning your visit to Cornell, please consider enrolling in both courses to capitalize on your personal development and your travel investment. A special rate is available for enrolling in both courses. Please review Professor Varney’s course here.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. In this course, you will examine important brand management decisions faced by hospitality firms. Combining the latest in thought leadership with experiential exercises and case studies, you will understand how to manage a brand for increased customer loyalty, market advantage, and profitability. Using a combination of Professor Dev’s proprietary 8P hospitality brand management model, case studies on hospitality brand management, insights from published brand management research, and in-class exercises, you will learn the winning secrets of developing, managing and growing your brand.

Whether you are an independent hotel seeking to break out of an enormously cluttered and confusing brandscape, or part of a multi-unit brand trying to balance the demands of your brand manager with the pressure of the local market, this program is for you.

Hospitality leaders need to develop resilience and agility across their entire organization to be successful in our post-pandemic world. In this on-campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, you’ll discover four essential leadership skills for leading in today’s hospitality climate. These skills include building your curiosity and critical thinking, clarifying purpose, identifying your unique and authentic approach as a leader, and developing an experimental mindset to build and sustain a healthy and supportive workplace. In this course you will explore the future of work, how to enhance collaboration, and how to anticipate and meet the varying and shifting needs of employees, customers, and cross-organizational partners.

In this course you will focus on concepts, exercises, discussion, and personal reflection to help you build your own transformative leadership tool kit. Through the exploration of safe risk-taking and honest conversations, you will discover how to enhance a supportive and healthy service work culture. You will design new ways to leverage self-organizing teams and continuous adaptation of the work of your team, and by the end of this course, you will create a plan to facilitate open and transparent team engagement and collaboration.

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