Chris Anderson is a professor at the Cornell Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Professor Anderson’s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Nolan School of Hotel Administration, Professor Anderson teaches courses in revenue management and service operations management.
Course Overview
This on-campus certificate program provides a deep dive into artificial intelligence and automation as well as opportunities for their use by hospitality organizations. The business of hospitality is increasingly data rich, yet this data comes from a variety of sources which need to be updated on a regular basis. In addition, archival data exists on third-party platforms and other transactional systems — often behind user logins. Combine these factors with a tight labor force of increasing costs, and we find ourselves seeking to capitalize on AI and automation to integrate processes, generate insight from data, and make data-informed decisions. With a focus on streamlining tasks, automating data-driven decision making, harnessing the power of AI in daily communications, this certificate provides an overview of machine learning, AI, and automation, highlighting their key differences as well as their opportunities through use cases. We will be joined by industry speakers who bring firsthand experience with today's deployment of these invaluable tools.
Key Course Takeaways
- Define the differences among machine learning, AI, and automation
- Explore practical use cases of generative AI (ChatGPT)
- Experiment with new automation tools
- Practice engineering AI prompts and editing AI-generated content
- Share best practices and receive personalized feedback from your professors and peers
- Review examples of key tools for webscraping, sentiment analysis, and other data-rich applications
- Create your own ChatBot to demonstrate the integration of automation and AI tools
Download a Brochure
Not ready to enroll but want to learn more? Download the course brochure to review program details.How It Works
Ithaca, NY
Ithaca, NY
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Course Authors
- Restaurant Distribution Strategy
- Hospitality Professional Development Program
- General Managers Program
- Data Analytics in R
- Management 360
- Data Analytics 360
- Revenue Management 360
- Data Analytics
- Hospitality Management
- Advanced Hospitality Revenue Management: Pricing and Demand Strategies
- Hospitality Digital Marketing
Andrew Quagliata is a Senior Lecturer in Management Communication at Cornell University’s Nolan School of Hotel Administration. Dr. Quagliata teaches courses in business writing, persuasive communication, entrepreneurial communication, and real estate communication. He engages with industry by speaking and delivering workshops on topics related to interpersonal communication, presentation skills, workplace writing, relationship building, storytelling, and influence. Professor Quagliata holds a Ph.D. in Organizational Communication from the University at Buffalo. Prior to his arrival at Cornell, he held professional positions in finance and higher education.
Who Should Enroll
What You'll Earn
- AI in Hospitality Certificate from Cornell’s Peter and Stephanie Nolan School of Hotel Administration
- 24 Professional Development Hours (2.4 CEUs)
cornell's Top Minds
your Network
your Career