Overview And Certificates

The world of marketing continues to evolve at a rapid pace alongside developments in technology and media. Marketing tactics will no longer cut it without being personalized, data-driven, and dynamic. eCornell’s Marketing certificate programs teach key strategies behind branding, demand generation, consumer engagement, and more. Learn to put your data to work to inform campaigns, strengthen messaging, and drive growth. Whether you’re focusing on brand building or refining your audience segmentation, these certificate programs prepare you to connect with customers authentically and deliver measurable results.

Education With Impact
Our courses provide unparalleled structure, support, and engagement to students.

Flexible Online Format
100% self-paced certificate programs allow you to learn on your own schedule.

Live Engagement
Engage directly with peers and instructors. Grow your professional network in every course.

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Marketing Strategy
Courses
  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Promotion and Attribution Strategy
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy
Format
All Online

Time Commitment
3.5 months with 5 to 7 hours of study per week

Cost
$3,750
Social Media Marketing
Courses
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium  
    LIVE
Designed For
  • Content marketers
  • Social media managers
  • Marketing channel managers
  • Product managers
  • Entrepreneurs
  • Account executives
  • Brand marketers
  • Marketing communications specialists
  • Copywriters
  • Marketing consultants
Format
All Online

Time Commitment
3 months with 5-7 hours of study per week

Cost
$3,750
Digital Photography
Courses
  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography
Designed For
  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services
Format
All Online

Time Commitment
4 months with 5-7 hours of study per week

Cost
$1,599
Digital Marketing
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,699 or 2 monthly payments of $1,900
Digital Marketing 360
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Using Data for Positioning Brands
  • Data Privacy in Marketing
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Digital Transformation in Marketing
  • Marketing Automation and AI
  • Growth Marketing With AI
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges
Designed For
  • Marketers at all levels
  • Business leaders
  • Brand managers
  • Marketing data analysts
  • Social media community managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
10 months with 3-8 hours of study per week

Cost
$8,400
Brand Management
Courses
  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3-5 hours of study per week

Cost
$3,900
Corporate Communication
Courses
  • Communication Planning for Change
  • Crisis Communication Planning
  • Generative AI for Written Communication
  • Leadership Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Planning and Delivering Effective Presentations
Designed For
  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Marketing AI
Courses
  • Digital Transformation in Marketing
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
Designed For
  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,750
PR Strategy
Courses
  • Communicating with the Media
  • Strategic PR Planning
  • Hiring and Managing PR Agencies
  • Communication Planning for Change
  • Crisis Communication Planning
  • Marketing Symposium  
    LIVE
  • Leadership Symposium  
    LIVE
Designed For
  • Communications professionals
  • Current or aspiring public relations professionals
  • Managers
  • Executives
  • Entrepreneurs
Format
All Online

Time Commitment
2.5 months with 3-5 hours of study per week

Cost
$3,750
Consumer Behavior
Courses
  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence
  • Using Behavioral Science to Influence Customer Behavior Online
  • Behavioral Science for Innovation
  • Behavioral Science for Branding
  • Behavioral Science for Pricing
Designed For
  • Marketers
  • Brand managers
  • Product managers
  • Engineers and software developers
  • Tech leaders
  • Project managers
  • UX and web design professionals
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3-5 hours of study per week

Cost
$3,750
Creative Writing
Courses
  • Developing the Story and Idea
  • World-Building and Character Development
  • Building Blocks of Scene and Structure
  • Voice and Point of View
  • Dialogue and Subtext
  • Image and Action
Designed For
  • Aspiring writers (fiction, playwriting, screenwriting, memoirs)
  • Journalists
  • Content writers
  • Actors
  • Teachers
  • Publishing and editing professionals
  • Individuals looking to adapt or develop stories to a new medium
  • Anyone with an interest in narrative storytelling
Format
All Online

Time Commitment
3 months with 6-8 hours of study per week

Cost
$2,999
Strategic Storytelling
Courses
  • Storytelling Across Media
  • Engaging Specific Stakeholders
  • Campaign Design and Ideation
  • Meta Storytelling With Info Comics
  • Creating Awesome Presentations
Designed For
  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity
Format
All Online

Time Commitment
2.5 months with 5 to 7 hours of study per week

Cost
$3,750
Marketing Analytics
Courses
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Marketing and business analysts
  • Managers using data insights to make business decisions
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,750
Brand Storytelling
Courses
  • Principles of Digital Storytelling
  • Developing a Brand Narrative
  • Podcasting
  • Producing a Brand Video
Designed For
  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,750
Growth Marketing
Courses
  • Growth Marketing With AI
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
Designed For
  • Marketing managers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • Agency account managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,750
Market Research
Courses
  • Essentials of Marketing Strategy
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing professionals and analysts
  • Business analysts
  • Managers using data insights to make business decisions
  • Account executives
  • Product managers
Format
All Online

Time Commitment
2.5 months with 3-5 hours of study per week

Cost
$3,750
Integrated Marketing 360
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Using Data for Positioning Brands
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Marketing Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
Designed For
  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy
Format
All Online

Time Commitment
8 months with 3-8 hours of study per week

Cost
$8,400
Narrative and Creative Writing for Nonfiction
Courses
  • Creative Writing Techniques in Nonfiction
  • Editing and Revising for Impact
  • Constructing Influential Op-Eds
  • Developing a Publishable Personal Narrative
Designed For
  • Creative writers
  • Content and copywriters
  • Marketers and advertisers
  • PR and communication professionals
  • Technical writers and science writers
  • Academic writers
  • Aspiring journalists and feature writers
  • Aspiring editors
  • Authors working on memoirs and biographies
  • Grant writers and fundraising professionals
  • Development consultants
  • Genealogists and municipal historians
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$3,750
User Experience Design
Courses
  • Human-Centered Design Essentials
  • Effective User Research
  • Creating User Personas
  • Developing a UX Design Concept
  • Prototyping and UX Feedback
  • Evaluating Usability
Designed For
  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation
Format
All Online

Time Commitment
5 months with 8-10 hours of study per week

Cost
$3,750
Web Design and Development
Courses
  • Framing Front-End Web Development
  • Structuring Content with HTML
  • Styling Web Content with CSS
  • Composition and Responsive Design
  • Improving User Experience with Interactivity
  • Collecting Data with Forms
Designed For
  • Aspiring web developers, web designers, and UX designers
  • Backend programmers who need front-end skills to become full-stack developers
  • Self-taught web programmers
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 7-10 hours of study per week

Cost
$3,750
Strategic Hospitality Marketing
Courses
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • Customer-focused sales and marketing professionals
  • Services marketing and operations professionals
  • Industry professionals interested in analyzing services marketing data to make strategic decisions
  • Services marketing managers and professionals who interact directly and communicate with customers
  • Product marketing professionals transitioning into a marketing role in service-centric firms
Format
All Online

Time Commitment
3 months with 4-6 hours of study per week

Cost
$3,750
Content Writing
Courses
  • Writing Concise Copy
  • Writing Persuasive Copy
  • Writing Web Copy
  • Writing Online Media Copy
  • Writing Social Media Copy
  • Marketing Symposium  
    LIVE
Designed For
  • Copywriters and copy editors
  • Marketers
  • Staff writers
  • Communications professionals
  • Technical writers
  • Web content developers
  • Social media and blog content developers
Format
All Online

Time Commitment
3 months with 3-5 hours of study per week

Cost
$3,750
Product Marketing
Courses
  • Value Creation and Profitability
  • Change, Disruption, and Growth
  • Market Research and Analysis
  • Pricing Strategy
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$2,999
Demand Marketing
Courses
  • Exploring Data Sets With R
  • Customer Preference Analysis
  • Marketing Mix Modeling
  • Digital Advertising Analytics
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing professionals
  • Business analysts
  • Managers using data insights to make business decisions
Format
All Online

Time Commitment
2 months with 3-8 hours of study per week

Cost
$3,750
Media Strategy for Policy and PR
Courses
  • Strategic Media Relations for Public Leaders
  • Persuasive Writing for Public Impact
  • Persuasive Speaking for Media
  • Building Media Support
Designed For
  • Advocacy, nonprofit, and government leaders and professionals
  • Executives and business leaders in industries heavily influenced by public policy
  • Civil servants and elected and appointed officials at the local, state, and federal levels
  • Political candidates for elected office
  • Legislative aides
  • Political candidate recruitment organizations
  • Scientists and engineers at the management and executive levels
  • Consultants
  • Anyone interested in transitioning in their career in PR or a related function
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$2,999
Data Privacy Strategy
Courses
  • Data Privacy in Marketing
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants
Format
All Online

Time Commitment
2 months with 3-5 hours of study per week

Cost
$2,500
Retail Media Strategy
Courses
  • Retail Media Strategy
Designed For
  • Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
  • Brand leaders
  • Directors
  • VPs and SVPs
  • Chief Customer Officers and Chief Marketing Officers
Format
4-day event experience
June 8-11, 2026

Location
Cornell Tech Campus
New York, NY

Cost
$9,999

Request More Information by completing the form below.

Act today—courses are filling fast.
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