Dan Hooker is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales, and e-commerce. An outstanding strategist and general manager, he has led the successful startup of multiple diverse businesses. Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, Mr. Hooker has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies recognize their unique DNA and positioning then creating actionable marketing and sales strategies essential for their success.
Retail Media StrategyMay 5-8, 2025 at Cornell Tech in NYC
Overview
Retail media is rapidly becoming the go-to channel for brands aiming to engage consumers with measurable performance along the path to purchase. Retailers are increasingly empowering brands to accurately target meaningful audiences based on their longitudinal purchasing behaviors and execute media impressions across onsite, offsite, and in-store channels throughout the entire marketing funnel. For brand marketers, effectively incorporating retail media into their marketing budgets is essential for growth in today’s omnichannel landscape.
To address this critical need, Cornell University has partnered with The CPG Guys, along with leading industry executives and visionaries from around the world, to launch the first-ever Retail Media Strategy program. This immersive four-day program at Cornell Tech brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You'll discover how to collaborate on creating best-in-class tech stacks, measure performance to ensure brands access the necessary KPIs based on campaign objectives, and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI-driven campaign design at scale to achieve marketing goals.
By the end of the Retail Media Strategy program, you'll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing.
Schedule subject to change:
Check-in at The Graduate Hotel
Program welcome and kickoff
Cocktails, hors d’oeuvres, and networking
Introduction to Retail Media: Understanding the Landscape
Evolution and History of Retail Media
Break
Consumer Behavior and Retail Media: Insights and Trends
Building a Successful Retail Media Strategy: Key Components
Lunch
Onsite, Offsite, and In-store Retail Media
Break
Content Creation and Storytelling in Retail Media
Working dinner
Leveraging Data Analytics for Retail Media Campaigns
Clean Rooms and Audience Building
Innovations and Emerging Technologies in Retail Media
Break
The Big Shift: Collaborations, Partnerships, and Influencer Marketing in Retail Media
Lunch
Maximizing ROI: Measurement and KPIs for Retail Media
Budgeting and Resource Allocation for Retail Media
Break
Global Perspectives in Retail Media Strategies
Ethical Considerations and Challenges in Retail Media
Future Trends and the Evolution of Retail Media Platforms
Networking dinner
Omnichannel JBP and Evolving Retail/Brand Partnership
Product Placement and Modern Omnichannel Merch Strategies
Break
Capabilities in Omnichannel Merchandising
Lunch
Group Project Presentations
Program concludes, certificate ceremony
Strategic Partner
How It Works
May 5-8, 2025
New York, NY
May 5-8, 2025
New York, NY
- View slide #1
- View slide #2
- View slide #3
- View slide #4
- View slide #5
- View slide #6
Faculty Authors
Peter V.S. Bond works as Partnership Acceleration Lead at Flywheel, a division of Omnicom. Prior to Flywheel, Mr. Bond was the Senior Vice President of Commercial Strategy and Business Development at Fetch Rewards, a mobile loyalty platform. He has also held leadership roles at PowerReviews, CVS Health, dunnhumby, IRi, and Priceline.com. Mr. Bond holds a B.A. from Wesleyan University, an MBA from The Stern School of Business at New York University, and Executive Education certificates from the business schools at Columbia University and Cornell University.
Karan Girotra, Professor of Operations, Technology and Information Management (OTIM), is the recipient of the Charles H. Dyson Family Professor of Management chair, for a 5-year term. This chair was given by Rob Dyson, MBA ’74 to support a founding faculty position for Johnson instruction at Cornell Tech, in honor of his father, the founder of the Dyson-Kissner-Moran Corporation.
Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions.
Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists.
In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions.
Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
Miguel I. Gómez is the Robert G. Tobin Associate Professor in the Dyson School of Applied Economics and Management, Cornell University. He is Director of the Food Industry Management Program, globally recognized as the premier food industry education and research program. Professor Gómez has an M.S. and a Ph.D. in Applied Economics from the University of Illinois.
Professor Gómez concentrates his research program on two interrelated areas under the umbrella of food marketing and distribution. The first is Food Value Chain Competitiveness and Sustainability. His work in this area involves multidisciplinary collaborations for the development models to assess supply chain performance in multiple dimensions, including economic, social, and environmental. The second is Food Value Chain Negotiation. Here, Professor Gómez combines theory and outreach methods to analyze food markets from farm to table, emphasizing key concepts such as demand response, consumer behavior, buyer/seller negotiations, market power, and retail performance. In addition, his research extends to economic development and environmental economics, examining incentives for and barriers to smallholder farmer participation in food value chains and sustainability of food systems, with emphasis in Latin America. Professor Gómez’s applied research efforts aim at enhancing market opportunities for fruit and vegetable products, benefiting producers, food processors/distributors, and consumers worldwide.
Professor Gómez’s work has been published in top journals, including Science, Management Science, American Journal of Agricultural Economics, World Development, and Food Policy. His research program has been funded with over 100 research grants, including the National Science Foundation and the U.S. Department of Agriculture. Professor Gómez has won several prestigious teaching and research awards, including the Rising Star Faculty Award of the College of Agriculture and Life Sciences at Cornell University. He has consulted for multilateral development institutions such as the U.N. Food and Agriculture Organization and the Interamerican Development Bank.
Manish Sharma is a seasoned leader with over 20 years of experience in digital retail, global marketing, and P&L management. He excels at transforming challenges into opportunities and inspiring change through strategic thinking. Mr. Sharma is the co-founder and CMO of Think Blue, a consulting firm that transforms businesses by melding digital innovations with traditional expertise. He has held various leadership positions across different continents, including leading the marketing function for Asia Pacific, serving as the global lead for the Kellogg Masterbrand, and most recently as the Vice President and General Manager of Omni-commerce at Kellogg USA.
A builder at heart, Mr. Sharma is deeply passionate about building businesses and brands as well as mentoring talent. His areas of expertise encompass marketing, e-commerce, breakthrough innovation, and integrated communication planning. In his free time, Mr. Sharma enjoys spending time with his dogs, traveling, and trying new foods.
Parag Shah is co-founder and Chief Growth Officer at Think Blue, a consulting firm that helps transform businesses by melding digital innovations with traditional expertise.
Formerly, at The GIANT Company, Mr. Shah led the Center Store and Omnichannel Merchandising initiatives, guiding a dedicated team to blend traditional retail excellence with digital innovation, significantly enhancing both customer experience and business performance. Mr. Shah’s tenure at Wakefern Food Corporation saw him ascend through various pivotal roles, culminating in a vice-presidential position where he spearheaded initiatives that transformed merchandising practices and nurtured collaborative success across the cooperative.
Beyond his professional endeavors, Mr. Shah is passionately committed to mentorship and advocacy, particularly focusing on educational empowerment for underprivileged communities and fostering diversity within the industry. His goal is to inspire and uplift, sharing the knowledge and insights he’s gained to nurture the next generation of industry leaders.
Dan Hooker is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales, and e-commerce. An outstanding strategist and general manager, he has led the successful startup of multiple diverse businesses. Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, Mr. Hooker has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies recognize their unique DNA and positioning then creating actionable marketing and sales strategies essential for their success.
Peter V.S. Bond works as Partnership Acceleration Lead at Flywheel, a division of Omnicom. Prior to Flywheel, Mr. Bond was the Senior Vice President of Commercial Strategy and Business Development at Fetch Rewards, a mobile loyalty platform. He has also held leadership roles at PowerReviews, CVS Health, dunnhumby, IRi, and Priceline.com. Mr. Bond holds a B.A. from Wesleyan University, an MBA from The Stern School of Business at New York University, and Executive Education certificates from the business schools at Columbia University and Cornell University.
Karan Girotra, Professor of Operations, Technology and Information Management (OTIM), is the recipient of the Charles H. Dyson Family Professor of Management chair, for a 5-year term. This chair was given by Rob Dyson, MBA ’74 to support a founding faculty position for Johnson instruction at Cornell Tech, in honor of his father, the founder of the Dyson-Kissner-Moran Corporation.
Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions.
Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists.
In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions.
Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
Miguel I. Gómez is the Robert G. Tobin Associate Professor in the Dyson School of Applied Economics and Management, Cornell University. He is Director of the Food Industry Management Program, globally recognized as the premier food industry education and research program. Professor Gómez has an M.S. and a Ph.D. in Applied Economics from the University of Illinois.
Professor Gómez concentrates his research program on two interrelated areas under the umbrella of food marketing and distribution. The first is Food Value Chain Competitiveness and Sustainability. His work in this area involves multidisciplinary collaborations for the development models to assess supply chain performance in multiple dimensions, including economic, social, and environmental. The second is Food Value Chain Negotiation. Here, Professor Gómez combines theory and outreach methods to analyze food markets from farm to table, emphasizing key concepts such as demand response, consumer behavior, buyer/seller negotiations, market power, and retail performance. In addition, his research extends to economic development and environmental economics, examining incentives for and barriers to smallholder farmer participation in food value chains and sustainability of food systems, with emphasis in Latin America. Professor Gómez’s applied research efforts aim at enhancing market opportunities for fruit and vegetable products, benefiting producers, food processors/distributors, and consumers worldwide.
Professor Gómez’s work has been published in top journals, including Science, Management Science, American Journal of Agricultural Economics, World Development, and Food Policy. His research program has been funded with over 100 research grants, including the National Science Foundation and the U.S. Department of Agriculture. Professor Gómez has won several prestigious teaching and research awards, including the Rising Star Faculty Award of the College of Agriculture and Life Sciences at Cornell University. He has consulted for multilateral development institutions such as the U.N. Food and Agriculture Organization and the Interamerican Development Bank.
Manish Sharma is a seasoned leader with over 20 years of experience in digital retail, global marketing, and P&L management. He excels at transforming challenges into opportunities and inspiring change through strategic thinking. Mr. Sharma is the co-founder and CMO of Think Blue, a consulting firm that transforms businesses by melding digital innovations with traditional expertise. He has held various leadership positions across different continents, including leading the marketing function for Asia Pacific, serving as the global lead for the Kellogg Masterbrand, and most recently as the Vice President and General Manager of Omni-commerce at Kellogg USA.
A builder at heart, Mr. Sharma is deeply passionate about building businesses and brands as well as mentoring talent. His areas of expertise encompass marketing, e-commerce, breakthrough innovation, and integrated communication planning. In his free time, Mr. Sharma enjoys spending time with his dogs, traveling, and trying new foods.
Parag Shah is co-founder and Chief Growth Officer at Think Blue, a consulting firm that helps transform businesses by melding digital innovations with traditional expertise.
Formerly, at The GIANT Company, Mr. Shah led the Center Store and Omnichannel Merchandising initiatives, guiding a dedicated team to blend traditional retail excellence with digital innovation, significantly enhancing both customer experience and business performance. Mr. Shah’s tenure at Wakefern Food Corporation saw him ascend through various pivotal roles, culminating in a vice-presidential position where he spearheaded initiatives that transformed merchandising practices and nurtured collaborative success across the cooperative.
Beyond his professional endeavors, Mr. Shah is passionately committed to mentorship and advocacy, particularly focusing on educational empowerment for underprivileged communities and fostering diversity within the industry. His goal is to inspire and uplift, sharing the knowledge and insights he’s gained to nurture the next generation of industry leaders.
- View slide #1
- View slide #2
- View slide #3
- View slide #4
- View slide #5
- View slide #6
- View slide #7
Key Course Takeaways
- Navigate the shift from traditional to digital advertising platforms, including the rise of streaming TV and e-commerce
- Understand the rapid growth and potential of retail media as a powerful lower-funnel advertising mechanism
- Discover how to strategically manage and govern retail media budgets to maximize ROI
- Identify key considerations for investing in and optimizing retail media networks
- Develop insights on integrating retail media with merchandising strategies for joint value creation
- Master the complexities of onsite and offsite advertising inventory management
- Gain clarity on how to define value, select partners, and measure success in retail media initiatives
- Build your network through collaboration with Cornell faculty, industry experts, and fellow attendees
Download a Brochure
Not ready to enroll but want to learn more? Download the certificate brochure to review program details.What You'll Earn
- Retail Media Strategy Certificate from Cornell’s SC Johnson College of Business
- 24 Professional Development Hours (2.4 CEUs)
Who Should Enroll
- Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
- Brand leaders
- Directors
- VPs and SVPs
- Chief Customer Officers and Chief Marketing Officers
{Anytime, anywhere.}
Request Information Now by completing the form below.
$9,999
Retail Media Strategy
Select Payment Method | Cost |
---|---|
$9,999 |