Technology

Personal data is a tremendous asset for many organizations doing business in today's global digital economy. This data can also become a major liability for organizations that may be subject to vulnerabilities within their security systems. One of the biggest challenges businesses face is safeguarding personally identifiable information collected from customers by creating a sustainable framework for securing this data for decades to come. In this certificate program, you will go through the steps you can take as a privacy professional charged with the responsibility of protecting private data. You will discover how a strategy of the three Fs – find it, face it, fix it – will help protect your private data from the threat of malware, ransomware, and other cybersecurity vulnerabilities. Starting from an understanding of your organization’s current protection system, you will build on that framework, taking valuable tools back to your teams in support of preparing for the unexpected. Throughout this certificate program, you will delve into case studies and industry examples showcasing how organizations can deal with privacy incidents, overcome them, and become stronger following security attacks. As the business world continuously evolves, so does the exposure to new cybersecurity threats. While you may not be able to avoid every vulnerability, this program will show you how to prepare for the unexpected and plan an effective response to almost any cybersecurity crisis. By the end of the program, you will be set up to effect change at your organization, thereby reducing your risk, preparing for crisis management, and instilling a culture of cybersecurity throughout your teams and beyond. The courses in this certificate program are required to be completed in the order that they appear.

Great product ideas are just the beginning. Successfully bringing a product to market and guiding it through growth requires a strategic, end-to-end approach grounded in customer insight, cross-functional collaboration, and agile execution. This comprehensive Product Management program equips current and aspiring product managers with the frameworks, tools, and hands-on experience to lead product development from vision to launch. You will discover how to define a clear product hypothesis, develop user personas, and align your product vision with business goals. You’ll explore how to build and prioritize a strategic product roadmap, create a prototype to gather early feedback, and translate customer needs into a practical plan for development. As you progress, you will delve into how to test assumptions, measure performance, and present data-driven insights to adjust or validate your direction. Finally, you’ll transition from planning to execution, examining how to lead engineering teams day to day, manage sprints, write user stories, and move your product across the finish line. Whether you’re launching a new idea or optimizing an existing product, this program will give you the confidence and capabilities to make smart decisions, rally your team, and deliver products that truly make an impact. Students must complete Developing a Product Hypothesis and Personas and Product Vision and Goals before completing any other courses within this certificate program.

Sifting through the wealth of unstructured data in today's world might feel like an impossible task. With a torrent of business reports, product descriptions, and countless other text-based data produced daily, humans alone can't hope to effectively analyze it all. That's where the power of AI and, specifically, natural language processing (NLP) comes in. NLP is a rapidly evolving field, with new applications constantly being unearthed. It's widely used in the world of finance for extracting meaningful insights from massive text datasets and aiding in activities like risk evaluation, portfolio construction, and competitive analysis. In this certificate program, you will gain a comprehensive understanding of NLP algorithms that can decipher and categorize vast amounts of text-based data. You'll begin with the basics, determining how to prepare and refine data for your own NLP projects. The initial focus will be on the Latent Dirichlet Allocation (LDA) algorithm, a powerful tool for topic modeling in business scenarios. As you progress, the courses will delve deeper into the intricacies of text pre-processing techniques such as stopwords, tokenization, and stemming/lemmatization. You'll gain hands-on experience fine-tuning LDA topic models to align with industry classification standards and further explore the Doc2Vec algorithm as an alternative approach to topic modeling. Through a variety of practical assignments and activities, you will strengthen your skill set in data manipulation, algorithm training, and model performance evaluation. You'll also have the chance to build investment portfolios based on the alignment of companies by business activity. In addition to mastering these vital NLP tools, you will discover how they can be utilized to draw meaningful industry-based insights from enormous amounts of unstructured data. By the end of the program, you'll be well equipped to leverage NLP for making informed, data-driven decisions in the ever-evolving financial markets. To be successful in this program, students would benefit from having sufficient English-language fluency, as some aspects of the data cleaning involve working with English text. It is also useful to have a working knowledge of Python programming but not a requirement, as the coding is provided throughout the course with detailed instructions on how to use it. You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

In today’s accelerated world, data and digital technology are disrupting every industry and creating new opportunities for business transformation.  This certificate program will help you develop the digital leadership skills and mindset needed to thrive in this rapidly evolving digital landscape. You’ll start by gaining a foundation in a number of technological advances and then learn to identify and implement new opportunities to drive competitive advantage through innovation and technology. From there, you’ll be able to choose the focus area most relevant to you, including agile leadership, systems thinking, blockchain, data analytics, or security and privacy.* Ultimately, you’ll come away better prepared to lead digital transformation initiatives to success in your organization or start-up. The courses in this certificate program are required to be completed in the order that they appear. *All elective courses are 2 weeks, 3-5 hours of effort per week, except Systems Security, which is 3 weeks, 5-8 hours of effort per week. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Python is one of today’s most popular and fast-growing programming languages, with applications in data science, software development, machine learning, and AI. This certificate program follows a rigorous, user-centric approach to software engineering with Python. Its goal is not simply to teach you how to use Python, but rather to understand the core principles of Python and develop the ability to become a proficient Python programmer and software developer. You will design, code, test, visualize, analyze, and debug Python functions and programs. You will also be provided a robust set of tools to assist you in your coursework. Additionally, the program includes two project-based courses that provide the opportunity to take the concepts you learn in programming and apply them by designing Python-based solutions to real-world business problems. Ultimately, you’ll come away with not only the technical skills to grow in the field of computer science, but the problem-solving ability and creativity that companies are increasingly looking for. You will be most successful in this program if you are comfortable with pre-calculus, basic algebra, trying new things and troubleshooting with your computer. You will also be expected to download and install Anaconda and a Python code editor in the first course. The courses in this certificate program are required to be completed in the order that they appear.

With digital products on the rise, user experience design is fast becoming one of today’s most coveted careers. This certificate program approaches UX and other forms of product design through human-centered design, the practice of placing users and their needs as the focus of the work. This includes everything from creating effective and enjoyable user experiences to ethical and safe interactions between the user research team and the product. The courses begin with the foundational concepts of good design: human-computer interaction, usability, user experience, and user research. Beginning with understanding the user, you will plan and conduct user research to gain insights into real users; their backgrounds, goals, and behaviors. In the second stage of the design process, you’ll use your customer insights to develop scenarios and storyboards to formulate early visuals of the design concept. After gaining a firmer understanding of the design space, the physical visualizations begin to take shape as you lay out prototypes in the implementation stage. You’ll have the opportunity to use leading software tools to bring the design concept to fruition, gaining applied design skills in real-world UX, UI, and product design. In the last course and the final stage of the human-centered design process, you will evaluate your design. This will involve planning and running a usability testing session with someone from the user group and reporting on the results. At the end of the certificate program, you’ll have a high-fidelity prototype which can be incorporated into your design portfolio to demonstrate an advanced representation of your UX design skills. The courses in this certificate program are required to be completed in the order that they appear.

Whether you’re in software engineering, web development, or IT, professionals in the technology industry are uniquely suited to be strong leaders through their mastery of analysis and problem-solving skills. Yet many lack formal management training in the soft skills necessary to help tech teams and organizations reach their highest potential. In this certificate program, you’ll have the opportunity to analyze your own leadership attributes and decision-making styles as a technology leader; strengthen essential communication, motivation, and influencing skills; and ultimately prepare for future growth and success in the management of technical and project teams. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Technology is no longer just a tool — it is the driving force reshaping organizations and addressing society’s most pressing challenges. As industries are transformed by disruption and innovation, leveraging technology strategically is essential for creating value and driving impactful change. This certificate program equips you with the strategic, technological, and organizational insights necessary to analyze, design, and implement technology solutions effectively across diverse settings. Throughout this program, you will examine key areas of technology strategy, including value chains, risk management, platform business models, and the adoption of emerging technologies. You'll explore how organizations can design agile solutions, harness digital platforms, and navigate the complexities of technological change. You’ll also gain exposure to frameworks for assessing technology adoption and competitiveness while evaluating real-world case studies of success and failure to draw actionable insights. Designed for professionals from both technical and non-technical backgrounds, this program will help you develop the decision-making and strategic skills needed to address complex challenges at the intersection of people, processes, and technology. By completing this certificate, you’ll be prepared to lead technology initiatives, manage risks, and position your organization for success in business, government, or nonprofit environments. For the best experience in this program, it is recommended to take these courses in the order that they appear.

Security breaches are growing in frequency, sophistication, and consequence. This growth is likely driven by our increasing dependence on computing systems — both as individuals and as nations — which makes these systems attractive targets for malfeasants who design and launch attacks. With the courses in this certificate program, you will develop a practical literacy in cybersecurity. You will learn the abstractions and principles needed to understand the design and analysis of secure systems. You will also become comfortable navigating technical literature, authenticating users, and choosing between discretionary and mandatory access control schemes. By the end of this program, you will be able to identify the appropriate enforcement strategy for a given security policy. Students will be most successful in this program if they have familiarity with programming and computer operating systems. The courses in this certificate program are required to be completed in the order that they appear.

This front-end web development certificate is all about designing and building websites that are focused on the needs of users, striking a balance between form and function. From the very beginning, you will explore the ideas of mental models and target audience personas. By taking a design-first, code-second approach, you will learn to structure content and make informed design decisions based on the needs of potential website visitors before writing a single line of code. Foundational concepts of writing valid HTML and CSS are paired with accessibility best practices to ensure you can implement your designs effectively and accurately. Through an introduction to JavaScript, jQuery, and data collection, you will explore adding simple interactivity and forms to your websites. Throughout these courses, you will practice meeting the needs of your target audiences while designing web experiences that are attractive, functional, and accessible. The courses in this certificate program are required to be completed in the order that they appear.

Cybersecurity threats are inevitable, no matter your industry. It is now critical that business leaders equip themselves with cybersecurity knowledge, ensuring that their teams are prepared with the necessary strategies and tools to keep important data secure. In this certificate program, you will gain the foundation required to protect your organization from cybersecurity threats. You’ll explore various types of threats that an organization may face as well as core company assets that need to be cataloged and protected. Throughout the courses, you will have the opportunity to practice identifying attacks, analyzing company security postures, understanding potential impacts, and strategizing methods to protect your organization. Finally, you will turn this knowledge into action by creating both internal and external communication plans, setting you up with applicable tools to bring back to your teams as you implement new strategies and lead your organization into a more secure future. The courses in this certificate program are required to be completed in the order that they appear.

Python is one of today’s most popular programming languages, with versatile uses across fields such as data science, software development, machine learning, and AI. As you complete the Python 360 Certificate program, you will gain an end-to-end understanding of the language and its adaptability to different applications and complex challenges. Throughout the core courses of the program, you will design, code, test, visualize, analyze, and debug Python functions and programs. As you discover how to write in and use Python, you will also develop essential techniques that will help you become a successful programmer, analyst, or software engineer, regardless of which language you are using. After completing your foundational courses, you will have the opportunity to choose two electives that align your personal areas of interest with applicable skills and frameworks in areas ranging from user-centered design, to statistics, to communication. Ultimately, you’ll come away with not only the technical skills to grow your career in a technical field or function, but also with the exceptional problem-solving ability that will set you apart in any industry. For the best experience in this program it is strongly recommended to take these courses in the order that they appear. Students must be comfortable with pre-calculus, basic algebra, and tinkering with their computer.

Women continue to break new ground in product management, yet they often encounter unique challenges that demand both technical acumen and strategic leadership. Today’s organizations need product leaders who can harness data-driven insights, drive innovation, and confidently navigate gender dynamics to achieve meaningful impact. In this program, you’ll build a robust foundation in technical product management, mastering essential skills such as data analysis, customer research, and product strategy development. You’ll learn to align products with market demands by leveraging analytical techniques, refining marketing approaches, and integrating customer feedback into every stage of the product lifecycle. Alongside these technical competencies, you’ll explore the distinct experiences of women in leadership roles, developing effective strategies to overcome bias, communicate assertively, and negotiate for influence and advancement. Cornell’s renowned faculty will guide you through practical frameworks that empower you to recognize and outmaneuver gender-related barriers while building your professional presence. By completing this certificate, you’ll be equipped to lead product teams with confidence, make data-driven decisions, and strategically advance your career as a woman in product management. You’ll confidently drive results, foster inclusive workplaces, and stand out as a catalyst for innovation in your organization. For the best experience in this program, it is recommended to take these courses in the order that they appear. This program includes a full year of free access to the Leadership Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you will deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you will receive access to the Symposium networking site along with details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Data analysis and data-driven decision making are crucial pillars of modern product management, enabling teams to move beyond gut feelings and subjective opinions to make informed choices. By analyzing user behavior, market trends, and customer feedback, product managers can identify patterns, validate assumptions, and discover new product and feature opportunities. Cornell’s Technical Product Management certificate program addresses the critical need for strategic product managers who can drive innovation and deliver customer-centric solutions in today’s competitive market. In this program, you will have the opportunity to master the key aspects of managing products from conception through customer interaction. Throughout the courses, you’ll study foundational concepts, data analysis techniques, and consumer behavior insights to align products with market needs. The program begins by exploring the role of the product manager and effective product development tools, examining the interaction between product, customer, and business outcomes. You’ll then delve into using data to refine product strategy, optimize marketing, and integrate strategies into broader organizational goals. Through analytical techniques and consumer preference analysis, you’ll identify how to best align product features with customer desires. The courses also cover communication, project execution, and pricing to drive product development. By the end of the program, you’ll be equipped to articulate business problems and solve real-world product management challenges with confidence. The courses in this certificate program are required to be completed in the order that they appear.

Blockchain has recently become synonymous with cryptocurrency, but its applications go far beyond financial transactions. Companies in every industry are just now beginning to understand how to apply blockchain-based solutions to solve business problems. In this certificate series, you will delve into the world of blockchain technology and its cryptographic underpinnings to demystify the technology and the promise it holds for business. Learning from world-renowned blockchain experts from Cornell Tech, you will begin by studying how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions. Then, with a solid understanding of the mechanics of the Bitcoin blockchain protocol, you will discover the problems blockchain technologies aim to solve and determine how they can support your business goals. Ultimately, you will walk away with a proposal for an application of blockchain technology in your organization. The courses in this certificate program are required to be completed in the order that they appear.

As AI technologies rapidly transform the cybersecurity landscape, organizations face unprecedented challenges in protecting their digital assets while leveraging AI's potential for enhanced defense capabilities. This critical intersection of AI and cybersecurity demands new approaches to strategic risk management. Throughout this certificate program, you will explore the transformative impact of AI on both cybersecurity and cybercrime, developing crucial skills to navigate this rapidly evolving landscape. Beginning with a foundational examination of AI's risks, rewards, and responsibilities, you’ll evaluate its implications for both individuals and organizations. The program covers specific AI applications and challenges through the lens of governance and policy, including an in-depth analysis of deepfake technology's benefits and dangers related to ransomware and cyber extortion. Through practical case studies and expert insights, you will examine AI in the cybersecurity landscape and consider the responsibilities that come with its usage. You'll conclude by exploring AI's current and future impact on critical infrastructure and national security, including emerging threats and defensive capabilities. This forward-looking approach ensures you're prepared to adapt to AI’s complexities, anticipate future challenges, and contribute to the development of effective security practices and policies in your organization. No prior experience with AI or technical expertise is required to be successful in this program. By participating in the program, you’ll gain two years of access to Symposium! These dynamic, highly interactive virtual Zoom sessions are designed to foster collaboration and networking with fellow professionals. Led by expert facilitators and occasionally featuring special guests, each multi-day event dives into the most pressing topics in AI. You can participate in as many sessions as you like throughout the year. While attendance is encouraged, it's not required. To get the most out of your experience, it is recommended that you begin Cybersecurity and AI Strategy with the first course in the series, AI Risk and Opportunity.

Front-end web development and back-end web development both start with a strong foundation in JavaScript. Gaining experience in this simple programming language will enable you to substantially expand the functionality of your websites. In this certificate program, you will practice fundamental programming skills and build web interactivity through the use of JavaScript. Beginning with the basics of JavaScript syntax, you will construct simple programs to perform simple tasks. As you build your skills through the use of more advanced code structures and techniques, you will write JavaScript to create a variety of interactive web elements, from forms to image galleries. You will also have the opportunity to explore how to streamline your implementations and expand the functionality of your programs with libraries and asynchronous programming. To take JavaScript beyond the web, you will examine progressive web apps and have the opportunity to build a rudimentary app that runs offline. Upon completing the program, you will have developed a strong grounding in programming fundamentals and be well positioned to advance your skills in JavaScript as well as any number of programming languages. You will be most successful in this program if you have some familiarity with HTML and CSS. The courses in this certificate program are required to be completed in the order that they appear.

In today’s digital age, developing web programming skills can equip you to excel in a range of in-demand careers. Learning how to program is like learning a new language, where the most important benefits you acquire are the ability to understand how web applications work, how users interact online, and how the most complex problems are being solved. In this certificate program, you will practice front- and back-end programming fundamentals to help you make sense of the technologies we use every day. Using a variety of tools, including Python, JSON, SQL, HTML, and CSS, you will write simple, modular programs of increasing complexity to reinforce your understanding of modern web-based applications. By using each of these tools to develop programs, you will gain a foundational skill set in programming that will enable you to create interactive web apps. Whether you’re a project manager who wants to better communicate with a tech team or an aspiring web developer, the logic you study and the skills you develop in writing simple programs are useful for developing your problem-solving abilities, empowering you to break down complex problems into smaller, more accessible components and write programs that solve them, step by step. This certificate program has a strong emphasis on learning by doing, and each course includes practical programming assignments to help you gain confidence in your programming abilities. By using each of the tools to develop programs, you will acquire an essential full-stack perspective of programming, enabling you to develop applications on the web. The courses in this certificate program are required to be completed in the order that they appear. Please note that the courses in this certificate program will increase in difficulty as you progress through the program. We recommend that students allocate 6 to 8 hours a week to successfully complete each of these courses.

In today’s networking environment, where networks are ubiquitous and many boxes provide various types of network functionality, software-defined networking (SDN) frees network architecture from constraints and expands opportunities for customization. With SDN, network administrators can separate the control plane from the data plane, opening doors to new innovation across industries. In this certificate program, you will develop practical skills in SDN. By learning foundational concepts, you’ll be able to build your first SDN in a hands-on programming environment. You’ll also get practical experience optimizing the flow of data using SDN. Finally, you’ll explore how you can use SDN to monitor a network and utilize middle boxes to scale a network up and out. With a deeper control of SDN, you can improve your network's packet throughput, uptime, and overall efficiency, making crucial strides for your team. By the end of this program, you’ll be able to verify network properties with SDN and expand opportunities for your work as well as your career. To be successful in this program, you should have basic Python programming knowledge (CS1) as well as the ability to graph data structures, make API calls, and access libraries. You should also understand how networked applications work, including packet switching, basic network, and transport layers. This knowledge is required for context to appreciate the concepts and modules in the certificate program. It will also be beneficial for you to have experience doing socket programming using OS APIs or configuring network routers/switches, etc. You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

With the rapid expansion of artificial intelligence (AI) and generative AI applications across every aspect of work and life, demand for professionals with the skills to develop AI-based tools and solutions has exploded. In this certificate program, you will explore the components and technologies on which AI is built. Throughout the courses, you will leverage practical tools and projects to gain technical skills in key areas such as machine learning and natural language processing, as well as establish strategies for the business implications of AI in today’s marketplace and the future of work. You’ll have the opportunity to gain hands-on experience with prompt engineering using state-of-the-art generative AI models and establish a foundation in the ethical and legal implications of AI for products and work you create. Using real-world datasets, you will apply supervised learning to solve data science questions, improve machine learning models, and create neural networks for specific business cases. Finally, you will choose your own exploration of AI-driven practices with elective courses to take a deep dive into natural language processing or digital transformation. By the end of the program, you will have achieved broad expertise in AI and generative AI application development, giving you the tools needed to lead in today’s age of AI. This program also uses Python and the NumPy library for code exercises and projects. To be successful in this program, students should have a working knowledge of Python programming, and college-level knowledge of calculus, linear algebra, and statistics. If you do not have this experience, start with the Data Science Essentials or Python Programming certificate program. The courses in this certificate program are required to be completed in the order that they appear. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

With the rise and acceleration of AI, machine learning (ML) has become an increasingly critical tool for the development of computer systems with the ability to learn and discover patterns in data. Gaining a foundation in the concepts and practices of ML can set you up to understand new advancements and grow your career in this field. In this certificate program, you will gain the skills that will enable you to build ML solutions in real-world conditions through an ethical and inclusive lens. You will discover the machine learning lifecycle, explore common machine learning packages, and work with industry-relevant tools to analyze large data sets. By the end of the program, you will have hands-on practice and experience building machine learning workflows and optimizing ML models from scratch to solve problems or achieve goals. In order to be successful in this program, students must be familiar with the programming language Python. The courses in this certificate program are required to be completed in the order that they appear.

In this program, you will master a robust, human-centered approach to designing and improving products, experiences and systems at any scale. Working either on your own or with a team of your choosing, you’ll start by defining the problem or challenge you seek to address and then gather key user insights and emotions that will help you develop personas and user narratives. From there, you’ll move into idea generation and rapid prototyping for potential solutions and improvements. Informed by testing and analysis, you’ll learn to iterate on and refine your prototype using design thinking methodology to ultimately generate a rigorous, viable design solution. Throughout the courses, you will leverage design thinking to create a constant interplay of intuitive and data-driven decision making. In order to be successful in this program students will need to be familiar with descriptive statistics visualization such as graphing in excel or another comparable application.

AI is everywhere, and it’s revolutionizing the business world. You have the opportunity to be at the forefront of this change. What products should you build? What are the best AI applications for your business? How can you harness the power of AI ethically and responsibly? With the explosion of generative AI applications, organizations now have access to many different tools to build products and services driven by AI. From generative AI to language models to deep neural networks to agentic workflows, this certificate program will give you all the tools you need to build AI-based solutions without any coding experience. Join us on a fun journey where you will explore engaging AI case studies from a variety of industries, including healthcare, media, and finance. As you discover the power of AI innovation in the real world, the courses provide a hands-on deep dive into prompt engineering and machine learning applications, as well as data handling, ethics, and compliance. You'll gain understanding and hands-on experience with agent-base frameworks, and you’ll have the opportunity to put AI into action by prototyping, developing, and fine-tuning models for your own AI-driven products, harnessing some of the most transformative technologies available today. A helpful ChatGPT-enabled co-pilot will be available 24/7 to assist you. By the end of the program, you’ll develop a strong foundation in traditional AI, neural networks, and generative AI, preparing you to capitalize on the new opportunities AI presents and lead in today’s rapidly evolving business landscape. No coding or technical experience is necessary to successfully complete the program; you will have copilots such as ChatGPT and other AI tools (including an AI-cloned professor!) to assist you with the coursework. Refer to this GitHub repository for all Jupyter notebooks, datasets, and supporting materials for Designing and Building AI Solutions. The courses in this certificate program are required to be completed in the order that they appear. To be successful in these courses, you should have a basic knowledge of statistical concepts. This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

FinTech, or financial technology, encompasses a range of rapidly emerging technological changes in the financial services sector. Anyone involved in the world of traditional financial institutions, asset management, or loans — or even tangentially involved with newer options like crowdfunding, mobile payments, blockchain, and cryptocurrency — has reason to be interested in FinTech. In this certificate program, you will get an inside look at the key disruptions in the current FinTech industry landscape. Using these insights, you will apply the lessons of disruption to a challenge facing your organization and perform a Porter’s Five Forces analysis on one of your own products or services or someone else’s. You will also delve into the five major financial verticals, including wealthtech (robo advising), alternative (peer-to-peer) lending, insurance tech, currency and payment tech, and regulatory tech. You will then apply a framework of analysis to help you pinpoint opportunities for disruption within each of these verticals. Finally, you will move on to the study of blockchain, cryptocurrencies, and cryptography, where you will investigate how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions. The courses in this certificate program are required to be completed in the order that they appear.

Any organization can create a new product, service, or technology, but without a structured plan, the chances of a low return on investment are high. In this series of courses, you will learn how to develop an innovation strategy that aligns with your organization’s goals. Throughout the program, you will complete a series of activities that allow you to create and iterate on various aspects of a successful strategy, including identifying an executive champion and other supportive stakeholders as well as developing an overall vision, SMART goals, and a budget. You will practice using the innovation competencies of lean startup, makerspace, and design thinking to aid you in the customer discovery process. You will also learn how to use tools such as hackathons, design sprints, and centers of excellence to embrace the imagination of all your stakeholders. You will identify potential risks to successful implementation of your strategy and create mitigation plans. As you learn, you will create a presentation document called the innovation placemat that you can use to pitch to stakeholders in your own organization to make your innovation strategy a reality. The courses in this certificate program are required to be completed in the order that they appear.

Have you ever had a great idea for an interactive product but you didn’t know how to build it? If you have some programming knowledge and a desire to build devices, this hands-on certificate program will give you the applied foundation you need to take the next step. Throughout this program, you will engage in several project builds using both Arduino and Raspberry Pi. After being guided through the foundations of electronics and computing to develop simple devices that respond to user input, you’ll progress to creating complete devices that have complex functions, including networked communications that connect one device to another. As you build these interactive devices, you will also gain an understanding of how human users and devices can exchange information in a smooth, natural way. Whether you’re involved in engineering, robotics, computer science, or product development, you’ll come away from this program prepared to design more effective and sophisticated interaction between products and end users. This program leverages open-source libraries and requires the purchase of a kit of electronic components and microcontrollers at a cost of around $600. Once you enroll in the program, you will be sent an email that provides the specific details on where to purchase the kit. To be successful in the courses, you should have familiarity with programming, be technically savvy, and have an understanding of key computer science principles. To avoid delays in starting your first course, please register at least two weeks before your intended start date and provide a valid shipping address during registration. This will ensure the timely delivery of your kit and a smooth start to your learning experience. While course and certificate fees are refundable, the kit fee is not refundable once shipped. The courses in this certificate program are required to be completed in the order that they appear.

Machine learning is emerging as today’s fastest-growing career as the role of automation and AI expands in every industry and function. Cornell’s Machine Learning certificate program equips you to implement machine learning algorithms using Python. You will use a combination of math and intuition to practice framing machine learning problems and construct a mental model to understand how data scientists approach these problems programmatically. Through investigation and implementation of k-Nearest Neighbors, naive Bayes, regression trees, and others, you’ll explore a variety of machine learning algorithms and practice selecting the best model, considering key principles of how to implement those models effectively. You’ll also gain the skills to work with advanced generative models, including transformers, to create and refine both text and image outputs. In addition, you’ll have an opportunity to implement algorithms on live data while practicing debugging and improving models through approaches such as ensemble methods and support vector machines. Finally, the coursework will explore the inner workings of neural networks and how to construct and adapt neural networks for various types of data. This program uses Python and the NumPy library for code exercises and projects. Projects will be completed using Jupyter Notebooks. Machine learning is complex. While you do not need to have machine learning experience in order to take the program, we strongly recommend having prior experience in math, including familiarity with Python, probability theory, statistics, multivariate calculus, and linear algebra. This certificate program includes two self-paced lessons covering the linear algebra computations used in the Machine Learning curriculum. You may refer to these lessons at any time before or during your Machine Learning program. Check your readiness with this free pretest now. The courses in this certificate program are required to be completed in the order that they appear.

As digital transformation continues to reshape how organizations operate, marketers are under increasing pressure to adopt performance-driven strategies powered by modern technology. Artificial intelligence is already transforming sales and marketing, raising important questions about the future of traditional marketing approaches. Is your organization keeping pace with these changes or is it missing opportunities to improve results through smarter, data-driven practices? In this certificate program, you will explore practical ways to apply artificial intelligence and machine learning to marketing. You’ll learn how these tools can improve decision making, optimize the customer journey, and strengthen the overall impact of marketing initiatives. You will begin with an assessment of your current marketing activities and discover how to build a digital strategy informed by AI and performance marketing principles. You’ll then develop digital marketing plans for both paid and owned media. In the final course, you’ll create a performance marketing plan and identify opportunities to enhance it using AI and machine learning. By the end of the program, you will have the skills, frameworks, and strategies needed to stay competitive in a rapidly evolving digital marketing landscape. The courses in this certificate program are required to be completed in the order that they appear. This course includes two years of free access to both Marketing Symposium and AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

There’s an abundance of textual information in the world, and more is being created each day. Working with this vast amount of text is a significant challenge for humans, as it would be impossible for individuals to read millions of web search queries, product descriptions, emails, and articles. The answer is natural language processing (NLP). NLP solutions continue to expand, with more and more applications in machine learning and beyond being discovered every day. Organizations employ NLP for textual analysis and classification as well as more advanced tasks such as writing, coding, and reasoning. In this certificate program, you’ll cover the fundamentals of NLP, including how to teach a computer where a word starts and ends, as well as more advanced skills like how to program a computer to determine what sentences mean. Throughout the courses, you’ll have the opportunity to implement numerous string and text processing techniques, work with machine learning algorithms to determine how similar documents are to one another, and train machine learning models to optimize the extraction of meaningful data from documents. While gaining valuable practice with Python functions and expressions, you will also master the ability to process text using NLP-specific packages, including Natural Language Tool Kit (NLTK), Gensim, spaCy, regex, and SentenceTransformers, that can be used to extend Python’s power. By the end of the program, you will have the theoretical basis and technical expertise to apply NLP in the workplace, to your innovations, and beyond. In order to be successful in this program, students should have a working knowledge of Python programming as well as college-level knowledge of linear algebra and statistics. The courses in this certificate program are required to be completed in the order that they appear.

Knowledge is power but it’s only half the battle. Sharing knowledge — that is, effectively communicating complex concepts to your audience — is the real strength. This certificate program is designed to help you design, build, and deliver impactful in-person and virtual presentations to an array of internal and external audiences. The courses will provide you with an opportunity to examine, reevaluate, and collect rich insights into best practices for business, technical, and scientific presentations. Throughout this program, you will reevaluate current and past presentation practices that do not achieve the intended goals in order to help you refine your ability to deliver an effective message. You will practice techniques that can be adapted to meet specific communication needs including sharing highly technical information. Most importantly, you will have many opportunities to apply and experiment with the course concepts in your work. You will be required to purchase Traci Nathans-Kelly’s book “Slide Rules” to complete your coursework. For the best experience in this program, it is strongly recommended to take these courses in the order that they appear.

Data science is one of today’s most in-demand functions — and Python is an essential skill in any data scientist’s toolbox. In this program, you will master the ability to analyze and visualize data in meaningful ways using Python to help solve complex business problems. Working with tools such as Jupyter Notebooks, NumPy, and Pandas, you will have the opportunity to analyze real-world datasets to identify patterns and relationships in data. You will gain experience using both built-in and custom-built data types to create expressive and computationally robust data science projects. Finally, you will build predictive machine learning models using Python and scikit-learn. To be successful in this program you should have prior programming experience with a procedural language. Our Python Programming certificate program is a great option if you have less experience. The amount of time you spend in these courses will depend on your prior experience. These courses are designed to be taken in order as the concepts build upon each other throughout the program. The courses in this certificate program are required to be completed in the order that they appear.

Recent breakthroughs in generative AI are impacting every area of work and life. These technologies have the potential to automate tasks commonly associated with the highest levels of human intelligence. Organizations and individuals able to harness the potential of generative AI will gain a huge advantage, while those that don’t risk becoming obsolete. In this program, you will critically evaluate the most effective ways to adopt generative AI technologies. Throughout the courses, you will explore how advances in AI have enabled new, highly scalable, and low-cost ways of automating cognitive work. You’ll discover how to harness the potential of AI to radically increase individual productivity, transform organizational processes, and enable new business models. By the end of the program, you will be prepared to strategically leverage generative AI to transform yourself and your organization for this new digital era. This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.