Check-in at The Graduate Hotel

Program welcome and kickoff

Cocktails, hors d’oeuvres, and networking

Introduction to Retail Media: Understanding the Landscape

Evolution and History of Retail Media

Break

Consumer Behavior and Retail Media: Insights and Trends

Building a Successful Retail Media Strategy: Key Components

Lunch

Onsite, Offsite, and In-store Retail Media

Break

Content Creation and Storytelling in Retail Media

Working dinner

Leveraging Data Analytics for Retail Media Campaigns

Clean Rooms and Audience Building

Innovations and Emerging Technologies in Retail Media

Break

The Big Shift: Collaborations, Partnerships, and Influencer Marketing in Retail Media

Lunch

Maximizing ROI: Measurement and KPIs for Retail Media

Budgeting and Resource Allocation for Retail Media

Break

Global Perspectives in Retail Media Strategies

Ethical Considerations and Challenges in Retail Media

Future Trends and the Evolution of Retail Media Platforms

Networking dinner

Omnichannel JBP and Evolving Retail/Brand Partnership

Product Placement and Modern Omnichannel Merch Strategies

Break

Capabilities in Omnichannel Merchandising

Lunch

Group Project Presentations

Program concludes, certificate ceremony

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