LIVE ONLINE WORKSHOPS

Experience Level: Skill Building

AI has advanced from writing and generating images to autonomous, agentic work. When guided effectively, modern agentic AI harnesses – such as Claude Cowork, ChatGPT agent/Codex, and Manus — can autonomously plan, act, and iterate to complete complex, long-running knowledge-work tasks.

Early adopters across many professions, including software engineering, data analysis, scientific research, law, consulting, and marketing, report radical personal productivity gains from these tools. But as with human employees, AI agents also need proper onboarding, management, and governance structures to contribute effectively to organizational goals. How should professionals think about workforce integration for AI agents?

This workshop focuses on how to architect and manage AI agent ecosystems that deliver enterprise-level results while maintaining operational integrity and risk controls. Effective use requires building appropriate frameworks to provide institutional context, relevant information, and access to tools, as well as establishing control systems that enable ongoing human-expert feedback and control. Translating individual productivity increases into greater team effectiveness and measurable business outcomes requires embedding these tools appropriately for automation and augmentation, all while mitigating performance, security, privacy, and ethical risks.

Experience Level: Getting Started

This workshop focuses on how professionals can responsibly integrate AI tools into their day-to-day work while maintaining ownership of final decisions and outcomes. Participants will explore how to use AI as a drafting and review aid to accelerate early-stage work without outsourcing judgment. The session emphasizes distinguishing between tasks where AI enhances productivity and those that require independent reasoning, contextual expertise, or careful evaluation. Participants will learn to recognize when AI adds value versus when it introduces risk, noise, or false confidence, using it as a productivity aid while avoiding common errors, misuse, and overreliance.

Experience Level: AI Transformation

Most organizations are treating AI as a productivity tool, missing the fundamental shift happening right now. AI has evolved from generating text and images to deploying autonomous agents that plan, execute, and iterate for hours to complete expert-level work, demonstrating that machine intelligence already exists for sophisticated, economically meaningful tasks.

This transformation promises inexpensive, widely accessible, and scalable intelligence that will usher in the era of Abundant Intelligence, reshaping business much like the internet, steam engine, and electricity before it. While a few greenfield organizations are realizing dramatic gains, AI transformation in established companies faces a harsh reality: It's bigger than leaders imagine and harder than they expect.

This workshop equips teams to navigate the gap between AI's transformative potential and organizational reality. We will explore how machine intelligence will enable disruptive business models, redistribute economic power, and reorganize work itself — going far beyond individual productivity gains. More importantly, we'll develop the ambitious transformation vision, competitive strategy, and deliberate change management process your organization needs to succeed.

We will examine real cases of AI transformation success and failure, then build frameworks for experimentation, organizational redesign, and strategic positioning as market power shifts around you. You'll leave with both the strategic perspective to envision your organization's AI future and the practical roadmap to start building it immediately.

Experience Level: Skill Building

Product managers are drowning in AI possibilities but starving for systematic implementation. While teams experiment with ChatGPT for quick wins, most are missing the transformational opportunity: embedding AI into disciplined, repeatable workflows that fundamentally change how product work gets done across discovery, definition, and delivery.

This Workshop moves product managers beyond reactive AI prompting to building structured approaches that make you faster, sharper, and more effective throughout the entire product lifecycle. We'll explore how to maintain critical PM judgment while leveraging AI to accelerate research synthesis, roadmap development, and stakeholder communication. Rather than generic prompting tips, we'll focus on AI integration strategies that transform your daily workflow.

We'll examine the shift from ad hoc AI usage to systematic integration, where AI becomes your research partner, writing collaborator, and analysis accelerator—without replacing the strategic thinking that defines strong product craft. We'll also tackle the critical challenge of evaluating AI outputs before they influence product decisions, ensuring quality and accountability remain paramount.

In preparation for this Workshop, participants will need to register for an Anthropic Console account (https://platform.claude.com/login) and create an API key. API costs are expected to be approximately $5 for this workshop. 

Experience Level: Skill Building

AI is changing how high-stakes decisions get made, introducing faster cycles, higher complexity, and greater visibility into every choice leaders make. In this environment, relying on gut instinct or static playbooks is no longer enough. Strategic missteps happen when information is incomplete, assumptions go untested, or decisions aren't communicated in ways that build alignment and trust.

This workshop helps technology leaders navigate these challenges by combining time-tested decision frameworks with practical AI applications that raise the quality, speed, and transparency of decisions. We'll work together to build a Living AI Context Engine that organizes and compounds project knowledge so every decision draws from a rich, continuously updated foundation rather than fragmented inputs. We'll apply AI to pressure-test critical choices, challenge hidden assumptions, and reduce decision fatigue when the path forward isn't clear. We'll also show how AI can translate complex decisions into clear, trust-building narratives that secure stakeholder alignment and keep teams moving decisively.

Through interactive exercises and live case examples, we'll integrate AI into the decision-making process — not as a replacement for leadership judgment but as a force multiplier that sharpens it.

Experience Level: Skill Building

Traditional search marketing is failing as AI transforms how customers discover and buy. Generative AI systems now answer questions directly, bypassing websites entirely, while conversational agents handle research and purchasing without familiar funnels.

This workshop equips you with strategies to thrive in this new landscape and frameworks you can implement immediately to capture visibility in AI-powered search results and conversational interfaces.

We will explore the critical shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), where visibility depends on being selected, summarized, and cited by AI systems — not just ranking in blue links. We'll investigate how agent-led purchasing is reshaping customer journeys, where conversational interfaces recommend and increasingly transact without sending users through traditional websites.

We will examine how semantic search reveals high-signal customer intent and examine how platforms like Amazon and Expedia are evolving their AI-powered discovery — as well as what this means for your distribution strategy. You'll leave with actionable tactics to measure the impact of these changes on your current performance along with a roadmap for adapting your customer acquisition strategy.