It’s great to rely on your instincts when choosing a breakfast cereal, but do you really want to trust your gut when making high-stakes decisions?
Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits to solve complex problems. Her research and decision-making system controls for bias, focuses on the incentives of others, and expands knowledge while improving judgment. Ms. Strauss Einhorn says, “Identifying and understanding where we begin and what we prioritize in our decision-making can help us strengthen key relationships and make our big decisions better.”
