Drew was the CEO of Method for 10 years, leaving in 2019 after the company’s sale. Under his leadership, the people and environmentally friendly home & personal care company was one of fastest growing CPG companies with expansion throughout North America, Europe and Asia, a founding certified B Corporation with ‘Best for the World’ recognition, while delivering nearly $1 billion in shareholder value creation. Currently, Drew acts as a director, investor and advisor to high growth, mission-driven, category disrupting companies.
Drew is a graduate of Cornell University’s Dyson School, where he played football and was captain of the ’89 team.
Conscious Consumption
Event Overview
In this webcast, our panel of Cornell University experts in applied economics and marketing will explore how companies are shifting business models to embrace green marketing and gain loyal, conscious shoppers. Green marketing strategies are not simply “green-washing,” however; they demonstrate how companies are committed to implementing and practicing sustainable business methods and corporate social responsibility. Join us to discover how businesses can make their products more attractive to consumers while reducing expenses in packaging, transportation, energy, water usage, and more.
RESOURCES / NEXT STEPS
Dyson School
What You'll Learn
- Ways in which companies are committed to implementing and practicing sustainable business methods
- How companies can make their products more attractive to socially conscious consumers
- Strategies to increase brand loyalty through green marketing
Speakers
Harry M. Kaiser is the Gellert Family Professor of Applied Economics and Management and Associate Dean for Academic Affairs in the Charles H. Dyson School of Applied Economics and Management at Cornell University. The primary focus of his research has been on the social implications of agricultural demand and supply policies aimed at improving producers’ economic welfare. Professor Kaiser teaches and conducts research in the areas of price analysis, marketing, and quantitative methods, and he has written 145 refereed journal articles, five books, 17 book chapters, and over 150 research bulletins. He has received $8 million in research grants, is a Fellow of the Agricultural and Applied Economics Association, and is a past president of the Northeastern Agricultural and Resource Economics Association. Professor Kaiser has also received several distinguished alumni achievement awards from his alma maters, the University of Wisconsin-Eau Claire and the University of Minnesota.
Shanjun Li is the Kenneth L. Robinson Professor and Chair of Applied Economics and Public Policy in the Charles H. Dyson School of Applied Economics and Management at Cornell University. He is also director of Dyson’s Graduate Studies Program and faculty co-director of the Cornell Institute for China Economic Research (CICER). Beyond Cornell, Professor Li serves as an associate for the National Bureau of Economic Research (NBER) and university fellow at Resources for the Future (RFF), a nonprofit whose mission is to improve environmental, energy, and natural resource decisions through impartial economic research and policy engagement. His research areas include environmental and energy economics, urban and transportation economics, empirical industrial organization, and the Chinese economy. Professor Li holds an M.S. in agricultural economics from Michigan State University and Ph.D. in economics from Duke University.
Stephanie Evans is a fashion retail enthusiast who launched her career in fashion buying at Macys.com after graduating from the Dyson School of Applied Economics and Management in 2010. She has spent her entire career in the retail industry, always on the hunt to take on projects that are disrupting and changing the retail landscape, from working with an eyewear brand in Italy and developing new customer-centric digital experiences to overhauling supply chain operations for a publicly traded company. More recently, Ms. Evans is a Senior Digital Product Manager at Tapestry, leading digital transformation initiatives in the e-commerce space for three global fashion brands, as well as the Founder/Solopreneur of leather goods brand Pamoja (pamojabags.com), which launched in 2020 with a mission of creating timeless pieces while driving social impact, one bag at a time.
Suzanne B. Shu is the John S. Dyson Professor in Marketing at Cornell University’s Dyson School of Applied Economics and Management within the SC Johnson College of Business. The types of decisions analyzed in Professor Shu’s research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving). Her work on financial decisions has focused specifically on decumulation during retirement (annuities, Social Security claiming) as well as on perceived fairness for financial products. In the health domain, Professor Shu has worked on grant-funded projects using behavioral economics to encourage hypertension medication adherence, reduce procrastination in mammogram screenings, increase adherence to weight-loss programs, and promote colon cancer screenings.
Professor Shu received her Ph.D. from the University of Chicago; she also holds a B.S. in Electrical Engineering and a Master’s in Electrical Engineering from Cornell University. She has taught courses in marketing and decision making to MBA students at the University of Chicago, Southern Methodist University, INSEAD, and UCLA. Professor Shu is also currently an NBER Faculty Research Fellow, holds a joint faculty appointment at the UCLA Medical School, and has been a visiting scholar for several years at the Consumer Financial Protection Bureau.

Drew was the CEO of Method for 10 years, leaving in 2019 after the company’s sale. Under his leadership, the people and environmentally friendly home & personal care company was one of fastest growing CPG companies with expansion throughout North America, Europe and Asia, a founding certified B Corporation with ‘Best for the World’ recognition, while delivering nearly $1 billion in shareholder value creation. Currently, Drew acts as a director, investor and advisor to high growth, mission-driven, category disrupting companies.
Drew is a graduate of Cornell University’s Dyson School, where he played football and was captain of the ’89 team.

Harry M. Kaiser is the Gellert Family Professor of Applied Economics and Management and Associate Dean for Academic Affairs in the Charles H. Dyson School of Applied Economics and Management at Cornell University. The primary focus of his research has been on the social implications of agricultural demand and supply policies aimed at improving producers’ economic welfare. Professor Kaiser teaches and conducts research in the areas of price analysis, marketing, and quantitative methods, and he has written 145 refereed journal articles, five books, 17 book chapters, and over 150 research bulletins. He has received $8 million in research grants, is a Fellow of the Agricultural and Applied Economics Association, and is a past president of the Northeastern Agricultural and Resource Economics Association. Professor Kaiser has also received several distinguished alumni achievement awards from his alma maters, the University of Wisconsin-Eau Claire and the University of Minnesota.

Shanjun Li is the Kenneth L. Robinson Professor and Chair of Applied Economics and Public Policy in the Charles H. Dyson School of Applied Economics and Management at Cornell University. He is also director of Dyson’s Graduate Studies Program and faculty co-director of the Cornell Institute for China Economic Research (CICER). Beyond Cornell, Professor Li serves as an associate for the National Bureau of Economic Research (NBER) and university fellow at Resources for the Future (RFF), a nonprofit whose mission is to improve environmental, energy, and natural resource decisions through impartial economic research and policy engagement. His research areas include environmental and energy economics, urban and transportation economics, empirical industrial organization, and the Chinese economy. Professor Li holds an M.S. in agricultural economics from Michigan State University and Ph.D. in economics from Duke University.

Stephanie Evans is a fashion retail enthusiast who launched her career in fashion buying at Macys.com after graduating from the Dyson School of Applied Economics and Management in 2010. She has spent her entire career in the retail industry, always on the hunt to take on projects that are disrupting and changing the retail landscape, from working with an eyewear brand in Italy and developing new customer-centric digital experiences to overhauling supply chain operations for a publicly traded company. More recently, Ms. Evans is a Senior Digital Product Manager at Tapestry, leading digital transformation initiatives in the e-commerce space for three global fashion brands, as well as the Founder/Solopreneur of leather goods brand Pamoja (pamojabags.com), which launched in 2020 with a mission of creating timeless pieces while driving social impact, one bag at a time.

Suzanne B. Shu is the John S. Dyson Professor in Marketing at Cornell University’s Dyson School of Applied Economics and Management within the SC Johnson College of Business. The types of decisions analyzed in Professor Shu’s research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving). Her work on financial decisions has focused specifically on decumulation during retirement (annuities, Social Security claiming) as well as on perceived fairness for financial products. In the health domain, Professor Shu has worked on grant-funded projects using behavioral economics to encourage hypertension medication adherence, reduce procrastination in mammogram screenings, increase adherence to weight-loss programs, and promote colon cancer screenings.
Professor Shu received her Ph.D. from the University of Chicago; she also holds a B.S. in Electrical Engineering and a Master’s in Electrical Engineering from Cornell University. She has taught courses in marketing and decision making to MBA students at the University of Chicago, Southern Methodist University, INSEAD, and UCLA. Professor Shu is also currently an NBER Faculty Research Fellow, holds a joint faculty appointment at the UCLA Medical School, and has been a visiting scholar for several years at the Consumer Financial Protection Bureau.
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In this webcast, our panel of Cornell University experts in applied economics and marketing will explore how companies are shifting business models to embrace green marketing and gain loyal, conscious shoppers. Green marketing strategies are not simply “green-washing,” however; they demonstrate how companies are committed to implementing and practicing sustainable business methods and corporate social responsibility. Join us to discover how businesses can make their products more attractive to consumers while reducing expenses in packaging, transportation, energy, water usage, and more.
RESOURCES / NEXT STEPS
Dyson Schoolhttps://ecornell.cornell.edu/keynotes/view/K121421/primaryAmerica/New_YorkeCornell