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Today's consumer is more environmentally conscious than ever, with COVID-19 accelerating this shift. In a 2020 Accenture global survey, 60% of respondents said they’re making more environmentally friendly, sustainable, or ethical purchases than before the start of the pandemic. They want to support businesses actively working to make positive changes for the planet — and are increasingly willing to pay for it.
In this webcast, our panel of Cornell University experts in applied economics and marketing will explore how companies are shifting business models to embrace green marketing and gain loyal, conscious shoppers. Green marketing strategies are not simply “green-washing,” however; they demonstrate how companies are committed to implementing and practicing sustainable business methods and corporate social responsibility. Join us to discover how businesses can make their products more attractive to consumers while reducing expenses in packaging, transportation, energy, water usage, and more.
RESOURCES / NEXT STEPS
Dyson School
In this webcast, our panel of Cornell University experts in applied economics and marketing will explore how companies are shifting business models to embrace green marketing and gain loyal, conscious shoppers. Green marketing strategies are not simply “green-washing,” however; they demonstrate how companies are committed to implementing and practicing sustainable business methods and corporate social responsibility. Join us to discover how businesses can make their products more attractive to consumers while reducing expenses in packaging, transportation, energy, water usage, and more.
RESOURCES / NEXT STEPS
Dyson School