In 2023, travelers can now choose from over a thousand different hotel brands, but how do we differentiate guest experience among them or even realize the value proposition offered? There are multiple brands from multiple hotel companies that consider themselves the “economical choice” or the “luxury choice,” but is traveler demand strong enough to support this market?

Join us for a discussion with Chekitan Dev, professor at Cornell’s Nolan School of Hotel Administration, as he talks about different brand offerings and how too much of one type of hotel can lead to a shakeup throughout the hospitality industry.

RESOURCES / NEXT STEPS

Hospitality Professional Development Program

Brand Management certificate

Professional Development Program for Hospitality Leaders
  • Why do major hotel companies continue to push to add new brands?
  • What are some hotel brands that swim in the same lane as their competitors?
  • How many different hotel brands will an average consumer consider before making a selection?
  • What brands should you look for when selecting your next hotel brand?

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