In 2023, travelers can now choose from over a thousand different hotel brands, but how do we differentiate guest experience among them or even realize the value proposition offered? There are multiple brands from multiple hotel companies that consider themselves the “economical choice” or the “luxury choice,” but is traveler demand strong enough to support this market?
Join us for a discussion with Chekitan Dev, professor at Cornell’s Nolan School of Hotel Administration, as he talks about different brand offerings and how too much of one type of hotel can lead to a shakeup throughout the hospitality industry.
