Greg Land is Senior Vice President and Global Industry Leader for Aviation, Hospitality and Travel-Related Services at IBM. In this role, Mr. Land drives IBM’s strategy and growth initiatives for a broad range of industry segments; from airlines; to cruise lines; to global distribution systems, online travel agencies, and travel management companies. Over his 23-year career in the travel industry, Mr. Land has served in leadership roles with American Airlines, Sabre, Wyndham Hotel Group, and Radius Global Travel Management. He currently represents IBM on the Sustainability Working Committee for the World Travel & Tourism Council (WTTC), serves on the Thought Leadership Committee for Global Hotel Network, and is a member of the IBM Industry Academy. Mr. Land holds B.S. degrees in Computer Science and Accounting and an MBA from Oklahoma State University, and he has completed the global leadership program at Wharton School of Business.
Your Itinerary
Event Overview
Yet the return won’t happen all at once; to be ready, you have to know where to begin. Join us for a panel discussion, hosted by Cornell's School of Hotel Administration and the Center for Hospitality Research, to find out what hospitality professionals can do now to prepare for the imminent return of corporate group sales and events. Innovators from Salesforce, Allseated, IBM, and Knowland will assess the state of the industry and discuss how to respond, pivot, and upskill for post-pandemic success.
What You'll Learn
- Lessons from the pandemic for group sales and events
- How to understand new operational needs
- Ways to use technology and automation to increase efficiency
- How to bridge the gap between virtual and in-person audiences
- Strategies for upskilling event planners to successfully optimize new technology tools
Speakers
Jacqueline Nunley joined Salesforce in 2018 and serves as the Senior Industry Advisor for Travel and Hospitality, helping internal teams and their customers apply hospitality strategies to transform the guest experience and optimize their businesses. She is a recognized “thought leader” in travel and hospitality with over 20 years of experience in strategy, distribution technologies, supplier relationships, and digital marketing. Ms. Nunley is a technology geek at heart with a passion for understanding consumer behavior and the ethical use of technology. She has worked as a key adviser to executives on strategic planning and direction related to hospitality product strategies. Ms. Nunley has delivered solutions for many of the top global hospitality companies in the marketplace. Her background also includes positions at Micros Systems (Oracle Hospitality) and Sabre Hospitality.
Kristi White is Vice President of Product Management for Knowland, a hospitality solutions provider combining powerful analytics with the industry’s largest historical database of meetings market intelligence data. Throughout her 30-year career in hospitality, Ms. White has advised hundreds of hotels worldwide on improving their group strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality group sales and meeting intelligence, revenue management, and industry analytics, as well as a frequent speaker at industry conferences and universities. Ms. White also is a founding member of the Board of Directors for the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management Special Interest Group.
Yaron Lipshitz is Chief Executive Officer of Allseated, an event technology platform with the goal to revolutionize and digitize the event planning process. Over the past six years, Mr. Lipshitz has led rapid growth at Allseated. In 2021, the company’s exVo product — a platform for creating immersive, fully branded virtual experiences — was a Gold winner in the Event Technology category at Eventex Awards, the biggest global event awards. Prior to becoming CEO of Allseated, Mr. Lipshitz was an investment banker at Morgan Stanley, Lehman Brothers, and Ridgecrest Capital, where he focused on strategic transactions in the tech industry. He received a B.A. in Economics and Computer Science from Tel Aviv University and an MBA from Carnegie Mellon. Mr. Lipshitz also served in the 8200 unit of the Israeli Defense Forces.
Greg Land is Senior Vice President and Global Industry Leader for Aviation, Hospitality and Travel-Related Services at IBM. In this role, Mr. Land drives IBM’s strategy and growth initiatives for a broad range of industry segments; from airlines; to cruise lines; to global distribution systems, online travel agencies, and travel management companies. Over his 23-year career in the travel industry, Mr. Land has served in leadership roles with American Airlines, Sabre, Wyndham Hotel Group, and Radius Global Travel Management. He currently represents IBM on the Sustainability Working Committee for the World Travel & Tourism Council (WTTC), serves on the Thought Leadership Committee for Global Hotel Network, and is a member of the IBM Industry Academy. Mr. Land holds B.S. degrees in Computer Science and Accounting and an MBA from Oklahoma State University, and he has completed the global leadership program at Wharton School of Business.
Jacqueline Nunley joined Salesforce in 2018 and serves as the Senior Industry Advisor for Travel and Hospitality, helping internal teams and their customers apply hospitality strategies to transform the guest experience and optimize their businesses. She is a recognized “thought leader” in travel and hospitality with over 20 years of experience in strategy, distribution technologies, supplier relationships, and digital marketing. Ms. Nunley is a technology geek at heart with a passion for understanding consumer behavior and the ethical use of technology. She has worked as a key adviser to executives on strategic planning and direction related to hospitality product strategies. Ms. Nunley has delivered solutions for many of the top global hospitality companies in the marketplace. Her background also includes positions at Micros Systems (Oracle Hospitality) and Sabre Hospitality.
Kristi White is Vice President of Product Management for Knowland, a hospitality solutions provider combining powerful analytics with the industry’s largest historical database of meetings market intelligence data. Throughout her 30-year career in hospitality, Ms. White has advised hundreds of hotels worldwide on improving their group strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality group sales and meeting intelligence, revenue management, and industry analytics, as well as a frequent speaker at industry conferences and universities. Ms. White also is a founding member of the Board of Directors for the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management Special Interest Group.
Yaron Lipshitz is Chief Executive Officer of Allseated, an event technology platform with the goal to revolutionize and digitize the event planning process. Over the past six years, Mr. Lipshitz has led rapid growth at Allseated. In 2021, the company’s exVo product — a platform for creating immersive, fully branded virtual experiences — was a Gold winner in the Event Technology category at Eventex Awards, the biggest global event awards. Prior to becoming CEO of Allseated, Mr. Lipshitz was an investment banker at Morgan Stanley, Lehman Brothers, and Ridgecrest Capital, where he focused on strategic transactions in the tech industry. He received a B.A. in Economics and Computer Science from Tel Aviv University and an MBA from Carnegie Mellon. Mr. Lipshitz also served in the 8200 unit of the Israeli Defense Forces.
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