Ken Rother is an entrepreneur who has built and exited two successful tech/media startups. His experience is centered in operations, sales, product management, and technology. Mr. Rother is director of Rev: Ithaca Startup Works, which runs several hardware accelerator programs. He also is the managing director of eLab, an accelerator program for Cornell student startups, as well as a visiting lecturer of management at Cornell’s Johnson Graduate School of Management.
Evidence-Based Entrepreneurship
Event Overview
Often this is down to a misguided focus on hawking a solution without first truly understanding the problem. Although there are no guarantees in the startup world, applying evidence-based entrepreneurship principles can greatly increase your chances of creating a product or solution that truly addresses a customer need.
What You'll Learn
- Learn how the right entrepreneurial mindset can increase your startup’s chances for success
- Discuss the reasons most startups fail and how to learn from the most common mistakes
- Understand the importance of leveraging customer insights by asking the right type of questions
- Learn how to focus on the customer problem or need rather than your imagined solution
- Hear real-life examples of how startups and inventors have used the entrepreneurial process to successfully identify their business opportunity
Speakers
Tom Schryver is the Executive Director of the Cornell Center for Regional Economic Advancement (CREA) and a Visiting Lecturer at the Johnson Graduate School of Management. CREA’s programs include Rev: Ithaca Startup Works, the Southern Tier Startup Alliance, and support of Cornell’s regional economic advancement efforts. Mr. Schryver leads the Upstate NY I-Corps Node and is the lead instructor for Cornell Engineering’s Commercialization Fellows program. He serves on the teaching team for eLab, Cornell’s student business accelerator, and teaches entrepreneurship and business strategy at Cornell.
Mr. Schryver is an experienced entrepreneur, having served as a startup founder and senior finance executive of high-growth companies. Previously, he was Director of Finance for the Triad Foundation, where his responsibilities included investing the Foundation’s $250m portfolio to top-quartile returns. Mr. Schryver’s board affiliations include the Cornell Agriculture and Food Technology Park and Tompkins County Area Development, and he serves as board vice-chair of the Business Incubator Association of New York State.
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