It’s no secret that most startups fail. Many assume that this is because they were unable to successfully create the product or service that they had in mind. In reality, however, the data shows that most startups actually succeed in creating their product. The problem is that the product they created was something nobody really wanted.
Often this is down to a misguided focus on hawking a solution without first truly understanding the problem. Although there are no guarantees in the startup world, applying evidence-based entrepreneurship principles can greatly increase your chances of creating a product or solution that truly addresses a customer need.
