Success in business often depends on the ability to influence others and gain their support for your objectives, but it takes more than charisma to win over your leaders or colleagues. Persuasive writing can help you present your case in a way that will secure critical stakeholder support.

This course will help you gain and strengthen your persuasive writing skills. You will be guided through the process of narrowing your objective to a very specific "ask," analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case.

You will examine how to create a one-page proposal, step by step, and delve into basic design principles to maximize your writing's impact. Since electronic communication is so predominant in today's business world, you will also discover how to transform your proposal into an email. Through this course, you'll be on your way to becoming a stronger writer and business professional.

 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Current or aspiring product management professionals
  • Entrepreneurs and small business owners
  • Business analysts
  • Product marketing managers
  • Data analysts
  • Engineers and developers
  • Operations managers
  • Designers
  • People interested in transitioning to the tech industry
Get It Done 100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.

Learn From cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.

Power Your career
Cornell's internationally recognized standard of excellence can set you apart.

Request Information Now by completing the form below.

Act today—courses are filling fast.