In this course, you will identify the responsibilities of a service champion and the personal characteristics that contribute to effectiveness. The key skills required to assess, guide, and motivate service employees' performance are presented. You will practice the competencies required for engaging your colleagues in creating a strong service culture. Self-assessments and tools provide you with direction in developing several of these skills to evaluate your leadership traits, such as your credibility and expression of empathy. A review of communication channels and characteristics enables you to select the most appropriate method of communicating service standards. A final project provides an opportunity for you to apply course concepts to your own organization to facilitate a strong service culture.
What's a “service champion”? What do we mean by a “strong service culture”? In this course, you will identify what great customer service teams do so that you can practice and model the same skills, helping your team move from good to great.
Throughout this course you will practice modeling empathy, communication, curious discovery, and empowering others. This practice will give you the ability to empower others and empower your team to deliver excellent service that can be sustained over time.
Key Course Takeaways
Assess your personal competencies required for facilitating your employees' service
Develop service-focused leadership competencies to engage colleagues in creating a strong service culture
Select appropriate communication channels by considering the audience, the message, and your overall communication strategy
Develop clear action steps for improving key personal competencies
Professor Emeritus, Cornell Nolan School of Hotel Administration
Judi Brownell is Professor Emeritus at the Nolan School of Hotel Administration, Cornell University, where she has served as Dean of Students, Associate Dean of Academic Affairs, and Director of Graduate Studies. Dr. Brownell teaches graduate and undergraduate courses in listening, leadership, communication, and organizational behavior, and her online programs are taken worldwide. Her current research interests include identifying key competencies associated with leadership effectiveness, managerial listening behavior, and enhancing service quality.
Dr. Brownell has published nearly 100 articles in professional journals and written numerous other publications. Her textbooks include “The Listening Advantage”; “Organizational Behavior for the Hospitality Industry” (with Florence Berger); “Organizational Communication and Behavior” (with Allan Frank); and “Listening: Attitudes, Principles, and Skills,” now in its seventh edition. A past president of the International Listening Association and the recipient of listening research awards, Dr. Brownell has been inducted into the International Listening Association’s Hall of Fame.