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ATT_EGISL_1Cornell Certificate Program

As a leader, you are always influencing others. However, if you're not mindful of how you exert this influence, it could lead to unforeseen consequences for yourself and your team. Your ability to negatively impact someone's performance, or elevate it to new levels, is powerful and should be taken seriously. 

In this course, Professor Allan Filipowicz discusses how your beliefs drive your subordinates' performance. You'll learn how to identify negative and positive expectancy cycles and get the tools needed to reverse the former and accelerate the latter. 

In essence, your organization is a nexus of relationships that coordinates key assets and capabilities to help you achieve your strategic ambitions and raise your profits. More than just the traditional view of a supply chain, this nexus can also encompass strategic partners, licensors of intellectual property, and firms that supply support services of any type, such as advertising, legal services, and more.

These core relationships are vital to your ability to create and capture value, and so it is crucial to keep them as healthy as possible. How can you best nurture positive business relationships, especially over the long run? How can you recognize when a relationship is at risk of becoming adversarial, and what should you do about it?

In this course, you will evaluate the state of your business relationships through a comprehensive assessment process. Your analysis will enable you to gain a clearer understanding of each relationship's importance to your value creation efforts and how your organization would be affected if the relationship goes wrong. You will then clarify the expectations from both sides of the relationship, potential opportunities that are not being capitalized on, the goals for mutual success, and what to keep an eye on in the future. Armed with this knowledge, you will be prepared to strategize to improve and maintain the wellbeing of key business relationships through an action plan specifically tailored to the needs of each relationship.

When it comes to creating presentations, it can be easy to feel overwhelmed while trying to strike the perfect balance of engagement, information, and simplicity. Using industry-standard techniques employed on platforms such as TEDx Talks and in styles such as PechaKucha, you have the ability to create a transformative presentation that moves your audience through images and narration. These styles challenge you to focus on your message, which enables you to transform your presentation and empower and motivate your stakeholders through user experience and information design.

Throughout the course, you will explore the functions and forms of presentations; develop a presentation using important components drawn from TEDx and PechaKucha; and practice, present, and refine your presentation, allowing you to experience the process from start to finish. By the end of this course, you will have your own presentation, highlighting the best practices you acquired during the strategic creation process.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Strategic Storytelling Across Media
• Engaging Specific Stakeholders

This course will introduce you to basic negotiation terminology. You will learn about the difference between distributive and integrative negotiation, and how to use each of these approaches to negotiation to create maximum value. You will then learn how to balance these two approaches in order to further your chances of making a deal and create even greater further value. By the end of the course, you will have the tools to not only split the pie but also grow the pie in a way that would benefit you and your negotiating partner.

This course requires 2 live negotiation sessions per course with a partner from your class. You will be asked to submit information on your time zone within 24 hours after the course starts so that you are matched with a negotiating partner in time to complete the required negotiating assignments. Please be prepared to coordinate your schedule with an assigned partner. Specific instructions will be provided in the course. 

Advancing to a more senior leadership role requires a specific set of skills. Senior leaders must shift away from tactical oversight into a more strategic and visionary role. This transition does not occur naturally and is often not a part of standard professional training, development, or onboarding. The ability to adapt to this mindset is crucial and can lead to the success or failure of an individual and/or their team.

In this course, current and potential leaders will be guided through this transition by Kate Walsh, Professor and Dean of the School of Hotel Administration, as she shares her professional expertise and research. Learners will create a personal leadership strategy and build a professional network within their organization to prepare and further their roles in the organization.