The sales landscape is rapidly evolving, with artificial intelligence driving seismic advances in how business is conducted. Organizations that recognize and capitalize on these transformative shifts are gaining decisive advantages over their competitors. While many companies still struggle with AI deployment and scaling, industry leaders are already leveraging these technologies to achieve measurable results.
This isn't merely about efficiency gains — it's about survival. The transformation is especially critical for professionals in retail, B2B, and e-commerce, particularly within the consumer packaged goods (CPG) sector. Here, razor-thin margins and the swift turnover of everyday essentials — from food and beverages to personal care items — demand precise sales strategies that only AI can deliver at scale.
Join Dan Hooker from the Cornell SC Johnson College of Business and Tomissa Smittendorf, Commercial Capabilities Lead at Kellanova, for an insider's look at successful AI implementations across major organizations. They’ll discuss how companies are navigating the unique challenges of modern sales environments, including intense competition, margin pressure, and complex omnichannel operations.
