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The Health Trust Factor

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Event Overview

Health and safety concerns are understandably a key barrier to attracting today’s travelers, and the hospitality industry has quickly reacted to the COVID-19 pandemic by implementing preventive measures to provide a safe environment for guests. Yet travelers realize that no precautions are 100% effective, and they need additional assurance that hospitality companies can be trusted to protect their health and safety.

A wide range of institutions, businesses, and industries have already implemented a number of measures that offer an extra level of assurance: prevention, monitoring and surveillance, detection, and timely intervention techniques. By learning from these best practices, the travel and hospitality industries can adopt strategies that will give customers peace of mind in this new reality.
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