A smart and beautiful website does many things at once: It’s creative, interactive, easily navigable for the user, and meets the organization’s objectives.

For website designers and programmers, it’s important to understand that a focus on user experience (UX) can significantly enhance user satisfaction by making the website easy to navigate and visually appealing. This, in turn, can increase user retention and promote positive interactions. A well-designed user interface can guide users effectively, helping them to find the information or services they need quickly and efficiently, which can lead to higher conversion rates for businesses.

Join Kyle Harms from the Cornell Bowers College of Computing and Information Science as he helps us better understand the principles of website design and visualization.