Political ads have been dominating the airwaves and social media feeds for months now, and their frequency will only increase as we get closer to the November 3 election. But in the face of this barrage, have you ever stopped to wonder how these ads are made or why you’ve been targeted by certain messages? Just what makes a political advertisement effective anyway?
The Institute of Politics and Global Affairs at Cornell is partnering with eCornell to bring you answers to these questions and more as part of our in-depth election programming. In this session, John Lapp and Liesl Hickey, both top communication strategists with decades of experience in political advertising, will lead you through their favorite political content from the past decades and outline the changes we can see in the current climate. Starting with the instantly famous Lyndon B. Johnson “Daisy” advertisement and through to the 2020 election cycle, we will take an insider look at political advertising.
