You have expertise, passion, and an exciting new product. You also have one chance to roll it out right, because getting it wrong could be devastating to your startup’s future. The most common mistake? Not identifying and strategically targeting a beachhead market — the small, specific segment of customers with characteristics that make it an ideal target for your new product or service.
In this webinar hosted by Cornell Engineering, you will discover how to identify and test your beachhead market, then map your customer adoption curve. Our panel of technology entrepreneurs will walk you through defining your initial market to find early adopters and create loyal product champions. They will also discuss how a beachhead market leads to follow-up customers and demonstrate its value for helping perfect your new product.
