Stakeholder concerns over the environmental and social impacts of business can cause the downfall of corporations — or, conversely, may represent massive business opportunities for agile operators. Corporate sustainability heralds a new approach to doing business that seeks to meet society halfway, addressing stakeholder expectations while achieving and increasing growth and profitability. Yet this is a difficult balance to maintain.
In this one-hour webinar, John Tobin, Professor of Practice at the Dyson School, Cornell SC Johnson College of Business, will describe how corporations may increase goodwill from consumers, governments, and the media. In particular, Professor Tobin will explore the implications of corporate sustainability for the financial services industry.
