Sustainability has long been a key topic in the hospitality industry, with issues like elimination of food waste and single-use plastics, energy and water management, responsible tourism, and conservation important causes to be championed. Yet less-tangible issues like indirect emissions exist further down the value chain and can make a company’s overall impact on the environment and society much harder to quantify. Without knowing a company’s true impact, it’s a challenge to measure progress, but technology for managing impact has the potential to make a company’s sustainability measures as accessible and transparent as its financial records.

Join us for a virtual panel as we bring together academic and industry leaders from Cornell University, Deloitte, JLL, Marriott, and Salesforce to discuss the challenges and opportunities around sustainability in the hospitality industry.