Hardware product development requires a cross-discipline integrated approach. Entrepreneurs need to simultaneously consider the market desirability, technical feasibility, and financial viability of a product concept. Failure to take this holistic approach can result in significantly increased development costs, missed opportunities on product capabilities, and, in the worst-case scenario, failure.
Join Ken Rother, Visiting Lecturer at Cornell SC Johnson College of Business, and Deanna Kocher, Associate Director of Hardware Programs at the Center for Regional Economic Advancement at Cornell University, for a dynamic conversation on the nuances of hardware product development, connecting leading academic insights with real-world innovation experience.
