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As a result of today’s unprecedented uncertainty, many of our most carefully developed plans and expectations have been turned upside down. Nearly all of us are now facing challenges that will cause us to reassess our goals, or even completely reimagine ourselves, if we are to continue to thrive in this new environment.

Developing a personal brand helps set the direction for a career pivot and transition. A successful personal brand can also lead to engagement and association with institutions that will look to you for the unique knowledge, experience, networks, and vision that you – and only you – have to offer.

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